TECH TRANSFER CONSULTANCY
Danielle McCulloch
Managing Intellectual Property Proactively, Efficiently, and Effectively

Proactive management of intellectual property (IP) is essential for your R&D organization, regardless of whether it’s a university, private company, government lab, hospital, or not-for-profit research organization. Being proactive helps you focus on achieving your goals rather than reactively putting out fires, and it enables more efficient and effective operations. To make your TTO or other IP operation more proactive, consider the following recommendations and guidance.

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Universities’ Unique IP Issues: Challenges for Technology Transfer Offices

Summer is a great time of year to be in Minneapolis. (I used to row under that bridge!) And it’s particularly nice when I also get to participate in a session at the AUTM Central Region Meeting. The session—Ownership in the University Setting: Do You Own What You Think You Own?—will discuss the often complex intellectual property (IP) issues that occur in the university setting.

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Using Sponsored Research to Bridge the Licensing Gap: Insights from AUTM Panel

Every university technology licensing officer dreads that moment when a company has expressed interest in a piece of intellectual property (IP)… but doesn’t want to sign a license. Fuentek has found that industry-sponsored research can be a useful tool to get things “unstuck” in these situations. We moderated a session at the AUTM annual meeting that provided insights on this approach from two universities and a pharmaceutical company.

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Experience That Pays Off: Hosting and Attending Tech Events Large and Small

As a longtime consultant for the technology transfer program at Georgia Tech, Fuentek has supported our university client’s involvement with several events. Some events were hosted at Georgia Tech, while for others our client was an attendee. Following up on the success of these events, Fuentek’s Danielle McCulloch teamed up with Georgia Tech’s René Meadors to compile their thoughts and share some advice with our readers.

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Top 10 Hints Your Tech Transfer Internship Program Is in Trouble

Longtime readers of the Fuentek blog know that we have a lot of experience setting up new internship programs for technology transfer offices (TTOs). From planning the program to selecting the candidates to training and mentoring the interns, we’ve done it all. We even published a white paper about it. So today I’d like to have a little fun while I share Fuentek insights about tech transfer internship programs.

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Fuentek Goes to Hollywood (Florida) for #AUTM2017

The Fuentek team is getting ready to head down to Florida for the 2017 meeting of the Association of University Technology Managers® (AUTM®). AUTM’s national meeting provides a great opportunity for technology transfer professionals to network with universities, industry, investors, and research institutions. It’s also an excellent way to learn about the latest advancements in tech transfer and even advance your career. Fuentek has long participated in the annual meeting, from moderating sessions to speaking and exhibiting. And this year is no exception. Here’s a sneak peek into our plans for this year.

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Improving Researcher Relations Before, During, and After Invention Disclosure (plus a free webcast)

Invention disclosures are a technology transfer office’s (TTO’s) bread and butter. Therefore, TTO success depends in large part on having a productive relationship with your organization’s researchers. Building a strong foundation with researchers is an ongoing process that happens before, during, and after they file their invention disclosures. Fuentek’s experience has shown that there are three areas where a TTO can focus these efforts…

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5 Tips for Cultivating Tech Transfer Marketing Leads

Today for the final installment in our Marketing Mondays series, I’m going to talk about cultivating your leads. The advice and examples offered here are designed to help your technology transfer office (TTO) stay in the sweet spot of putting in enough time to develop a qualified prospect without wasting time trying to force something that’s not meant to be.

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Creating Effective Collateral for Tech Transfer Marketing

Marketing technologies has never been easy. And grabbing the attention of busy decision makers is more challenging than ever. So, today I’m going to share Fuentek’s top tips for developing compelling and appealing content when marketing innovations. Based on our years of experience successfully marketing our clients’ technologies, this advice helps ensure your target Audience hears your Message — regardless of the Mechanism you use — so you can achieve your Outcome.

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Using the Value Chain in Tech Transfer Marketing: A Free Webcast

Today, we’re releasing a new webcast that discusses how to develop a value chain to identify whom to contact to get the best market feedback on the technology. The value chain charts the sequence of companies (or collaborating players) that take a product from raw material to final product or service to satisfy market demand. It maps the categories of players within a segment of an industry, providing context about the supplier-customer relationships. It not only outlines the primary players in an industry but also helps you think through how the technology will deliver added value to this industry.

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