TECH TRANSFER CONSULTANCY
Nancy Pekar
Marketing More than Technology: A Comprehensive Strategy for Tech Transfer Offices

Broader marketing efforts—those that demonstrate your tech transfer know-how—can elevate the profile of your technology transfer office (TTO). It can also cultivate productive relationships with your organization’s researchers, management, and potential partners/licensees. To help TTOs be successful with these efforts, this post shares the best practices that Fuentek has found to be effective time and again with our clients.

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Looking Forward to #AUTM2019 in Austin

The next few days will see technology transfer professionals from across the United States and around the world travel to Austin, Texas, for the AUTM 2019 national meeting. Fuentek will be there, and today’s post gives you a sneak preview of the two sessions we’ll be leading. I’m also including links to more information if you want to do a little extra reading in advance. If you’ll be at the AUTM meeting, we hope you will join us at these sessions or swing by Booth #206.

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6 Tips for Writing Technology Listings for Tech Transfer

I recently had the pleasure of joining two of my Fuentek colleagues to present “Drafting Technology Listings for Marketing University IP.” Available now as a recording, this webinar provides practical tips and keen insights into this important element of the marketing toolbox for technology transfer offices (TTOs). Today I’d like to share with you some of the tips and tricks discussed during the webinar.

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Prioritizing Your IP Portfolio: A Tech Transfer Webinar Presented by AUTM

Learn best practices in getting the intellectual property (IP) portfolio under control at a webinar offered by the Association of University Technology Managers (AUTM)®. Streaming live on June 6, 2018, Prioritizing Your IP Portfolio provides a where-to-start strategy for optimizing and prioritizing the IP portfolio. The presenters are René Meadors, Dr. Nichole Mercier, and Fuentek’s Laura Schoppe.

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Two Webinars for Tech Transfer to Improve R&D Engagement

Fuentek has two webinars you won’t want to miss. Both focus on how to enhance the relationship between the researchers developing intellectual property (IP) and the technology transfer office (TTO) professionals tasked with protecting and commercializing it. Because by doing so, both departments can be more successful. The live webinars from summer 2017 were recorded and are available now.

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Worth Reading in Tech Transfer: Funding, Pruning, and Pitching

This past summer saw quite a few news stories and commentary that we here at Fuentek think are worth reading for technology transfer offices (TTOs). One in particular — Daniel Isenberg’s “Do Startups Really Create Lots of Good Jobs?” — was considered all by itself. Today’s post provides even more grist for the tech transfer mill. Enjoy!

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Worth Reading in Tech Transfer: Spring 2016

Welcome back to another edition of our “Worth Reading” posts for technology transfer offices (TTOs). As longtime readers of our blog know, we keep an eye on the tech transfer industry and occasionally share the insights of Fuentek’s leadership here. One thing you’ll notice is our first three entries are articles from the March 2016 issue of Technology Transfer Tactics. Now in its tenth year, this newsletter has become a useful resource for keeping up with the tech transfer industry. The in-depth stories they put in print provide extremely useful details not found in the weekly email edition.

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Worth Reading in Tech Transfer: Best of 2015

As 2015 draws to a close, we take a look back at some of the news and commentary related to innovation management, technology transfer, intellectual property protection, entrepreneurship, and the future of STEM education that held our attention this past year. Plus a few of our favorite tweets! Happy New Year!

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Worth Reading in Tech Transfer: Summer 2015

Today we bring back a reader favorite for our blog. In returning to these “Worth Reading” posts, we’re changing things up to include insights from across Fuentek’s leadership. These perspectives from Laura Schoppe, Danielle McCulloch, and Becky Stoughton are based on the expertise they have gained in doing what we do as well as their past experience. Enjoy!

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Keeping the STEM Pipeline Filled: Time for You to Help

Yesterday Fuentek’s Laura Schoppe participated in a forum sponsored by Honda Jet in Greensboro, N.C., where the focus was on increasing diversity in science, technology, engineering, and math (STEM) programs. During the panel, Laura presented her concept of a pipeline that is feeding the STEM workforce and the need to address the leaks in it. As shown in the graphic below, the pipeline has four phases: Engage (primary school), Recruit (secondary school), Retain (university), and Sustain (career). Each of these phases needs attention. Happily, Fuentek knows firsthand that there are many examples of great programs happening all along the pipeline.

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