Becky Stoughton and Kerry Swift discuss what makes a high-quality invention disclosure.What makes an invention disclosure a high-quality invention disclosure? This is an interesting question that has nothing to do with the quality of the technology. Fundamentally, a high-quality disclosure includes enough detail for a patent attorney to identify novel aspects for patentability. It also includes the inventor’s perspective on the technology’s commercialization value. This helps the TTO to better evaluate the invention’s market potential and commercialization options. Unfortunately, many invention disclosure submissions come up short. The possible reasons for this vary. But mostly it seems to boil down to a lack of researcher understanding of the importance and role of the invention disclosure. Continue reading

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The Fuentek team is getting ready to head down to Florida for the 2017 meeting of the Association of University Technology Managers® (AUTM®). AUTM’s national meeting provides a great opportunity for technology transfer professionals to network with universities, industry, investors, and research institutions. It’s also an excellent way to learn about the latest advancements in tech transfer and even advance your career. Fuentek has long participated in the annual meeting, from moderating sessions to speaking and exhibiting. And this year is no exception. Here’s a sneak peek into our plans for this year. Continue reading

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When thinking about the value of a licensing agreement, it’s easy to focus on the financial terms, such as up-front payments and royalty rates. However, licensing revenue isn’t the only area to negotiate financial terms. And in many cases, non-financial terms can have significant value. Financial terms beyond licensing revenue are pretty straightforward to negotiate. For a university… Continue reading

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Invention disclosures are a technology transfer office’s (TTO’s) bread and butter. Therefore, TTO success depends in large part on having a productive relationship with your organization’s researchers. Building a strong foundation with researchers is an ongoing process that happens before, during, and after they file their invention disclosures. Fuentek’s experience has shown that there are three areas where a TTO can focus these efforts… Continue reading

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Our regular readers know that metrics for technology transfer offices (TTOs) is a frequent topic for the Fuentek blog. Today I’m going to provide some how-to tips for getting the most out of your tech transfer metrics tracking efforts — specifically, gathering, analyzing, and using metrics. Continue reading

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As Laura Schoppe noted in her post about the key direct metrics for technology transfer offices (TTOs), there are important indirect metrics to track as well. These are factors that the TTO can influence, but others have more control over the ultimate outcome. Some feed into the early stages of the tech transfer pipeline in terms of the quantity and quality of invention disclosures. These indirect metrics also relate to economic development, which seems to be growing in importance every year. So, today’s post outlines the indirect metrics that are appropriate for various TTOs. Continue reading

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Today for the final installment in our Marketing Mondays series, I’m going to talk about cultivating your leads. The advice and examples offered here are designed to help your technology transfer office (TTO) stay in the sweet spot of putting in enough time to develop a qualified prospect without wasting time trying to force something that’s not meant to be. Continue reading

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Technology briefings can be a cost-effective way for a technology transfer office (TTO) to reach potential licensees and partners. These briefings typically include a technical presentation from the inventor as well as details on the licensing/partnering process from a TTO representative. Experience has shown that an online/webinar technology briefing: (1) can dramatically increase the efficiency of the marketing effort since it eliminates the need to convey the same information multiple times in individual discussions, (2) allows you to set a specific timeline for receiving and selecting licensing/partnering applications, and (3) eliminates travel costs and provides a recording to post for interested parties who missed the live event. Of course, technology briefings require extensive planning and preparation. And not every innovation is suited to a technology briefing. For the greatest success, Fuentek offers the following advice. Continue reading

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In preparing to give a new webinar on actively managing IP portfolios, I have been thinking a lot about efficiency. Because time is always limited, you must make the most of what you have. So, today I’m offering Fuentek’s insights about the time associated with strategically managing the IP portfolio. Continue reading

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A large percentage of university and government technologies have niche applications. So it’s a treat to have an innovation with broad market potential. So how do you identify the potential licensees? And which do you contact first? Today’s Marketing Mondays post helps you answer those questions. Continue reading

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