Ah, fall! University students return to campus. And technology transfer offices (TTOs) have the opportunity to establish–or enhance–their internship program. Longtime readers of the Fuentek blog know that we have a lot of experience setting up new  TTO internship programs. From planning the program to selecting the candidates to training and mentoring the interns, we’ve done it all. We even published a white paper about it. So today, while I’m feeling slightly nostalgic for David Letterman, I’d like to have a little fun while I share Fuentek insights about tech transfer internship programs. Continue reading

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This summer, Fuentek will present two webinars you won’t want to miss. Both focus on how to enhance the relationship between the researchers developing intellectual property (IP) and the technology transfer office (TTO) professionals tasked with protecting and commercializing it. Because … Continue reading

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Becky Stoughton and Kerry Swift discuss what makes a high-quality invention disclosure.What makes an invention disclosure a high-quality invention disclosure? This is an interesting question that has nothing to do with the quality of the technology. Fundamentally, a high-quality disclosure includes enough detail for a patent attorney to identify novel aspects for patentability. It also includes the inventor’s perspective on the technology’s commercialization value. This helps the TTO to better evaluate the invention’s market potential and commercialization options. Unfortunately, many invention disclosure submissions come up short. The possible reasons for this vary. But mostly it seems to boil down to a lack of researcher understanding of the importance and role of the invention disclosure. Continue reading

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The Fuentek team is getting ready to head down to Florida for the 2017 meeting of the Association of University Technology Managers® (AUTM®). AUTM’s national meeting provides a great opportunity for technology transfer professionals to network with universities, industry, investors, and research institutions. It’s also an excellent way to learn about the latest advancements in tech transfer and even advance your career. Fuentek has long participated in the annual meeting, from moderating sessions to speaking and exhibiting. And this year is no exception. Here’s a sneak peek into our plans for this year. Continue reading

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When thinking about the value of a licensing agreement, it’s easy to focus on the financial terms, such as up-front payments and royalty rates. However, licensing revenue isn’t the only area to negotiate financial terms. And in many cases, non-financial terms can have significant value. Financial terms beyond licensing revenue are pretty straightforward to negotiate. For a university… Continue reading

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Invention disclosures are a technology transfer office’s (TTO’s) bread and butter. Therefore, TTO success depends in large part on having a productive relationship with your organization’s researchers. Building a strong foundation with researchers is an ongoing process that happens before, during, and after they file their invention disclosures. Fuentek’s experience has shown that there are three areas where a TTO can focus these efforts… Continue reading

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Our regular readers know that metrics for technology transfer offices (TTOs) is a frequent topic for the Fuentek blog. Today I’m going to provide some how-to tips for getting the most out of your tech transfer metrics tracking efforts — specifically, gathering, analyzing, and using metrics. Continue reading

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As Laura Schoppe noted in her post about the key direct metrics for technology transfer offices (TTOs), there are important indirect metrics to track as well. These are factors that the TTO can influence, but others have more control over the ultimate outcome. Some feed into the early stages of the tech transfer pipeline in terms of the quantity and quality of invention disclosures. These indirect metrics also relate to economic development, which seems to be growing in importance every year. So, today’s post outlines the indirect metrics that are appropriate for various TTOs. Continue reading

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Today for the final installment in our Marketing Mondays series, I’m going to talk about cultivating your leads. The advice and examples offered here are designed to help your technology transfer office (TTO) stay in the sweet spot of putting in enough time to develop a qualified prospect without wasting time trying to force something that’s not meant to be. Continue reading

Posted in Marketing Intellectual Property, Stories From the Field | Tagged , | Comments Off on 5 Tips for Cultivating Tech Transfer Marketing Leads

Technology briefings can be a cost-effective way for a technology transfer office (TTO) to reach potential licensees and partners. These briefings typically include a technical presentation from the inventor as well as details on the licensing/partnering process from a TTO representative. Experience has shown that an online/webinar technology briefing: (1) can dramatically increase the efficiency of the marketing effort since it eliminates the need to convey the same information multiple times in individual discussions, (2) allows you to set a specific timeline for receiving and selecting licensing/partnering applications, and (3) eliminates travel costs and provides a recording to post for interested parties who missed the live event. Of course, technology briefings require extensive planning and preparation. And not every innovation is suited to a technology briefing. For the greatest success, Fuentek offers the following advice. Continue reading

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