Invention disclosures are a technology transfer office’s (TTO’s) bread and butter. Therefore, TTO success depends in large part on having a productive relationship with your organization’s researchers. Building a strong foundation with researchers is an ongoing process that happens before, during, and after they file their invention disclosures. Fuentek’s experience has shown that there are three areas where a TTO can focus these efforts… Continue reading

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Our regular readers know that metrics for technology transfer offices (TTOs) is a frequent topic for the Fuentek blog. Today I’m going to provide some how-to tips for getting the most out of your tech transfer metrics tracking efforts — specifically, gathering, analyzing, and using metrics. Continue reading

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As Laura Schoppe noted in her post about the key direct metrics for technology transfer offices (TTOs), there are important indirect metrics to track as well. These are factors that the TTO can influence, but others have more control over the ultimate outcome. Some feed into the early stages of the tech transfer pipeline in terms of the quantity and quality of invention disclosures. These indirect metrics also relate to economic development, which seems to be growing in importance every year. So, today’s post outlines the indirect metrics that are appropriate for various TTOs. Continue reading

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Today for the final installment in our Marketing Mondays series, I’m going to talk about cultivating your leads. The advice and examples offered here are designed to help your technology transfer office (TTO) stay in the sweet spot of putting in enough time to develop a qualified prospect without wasting time trying to force something that’s not meant to be. Continue reading

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Technology briefings can be a cost-effective way for a technology transfer office (TTO) to reach potential licensees and partners. These briefings typically include a technical presentation from the inventor as well as details on the licensing/partnering process from a TTO representative. Experience has shown that an online/webinar technology briefing: (1) can dramatically increase the efficiency of the marketing effort since it eliminates the need to convey the same information multiple times in individual discussions, (2) allows you to set a specific timeline for receiving and selecting licensing/partnering applications, and (3) eliminates travel costs and provides a recording to post for interested parties who missed the live event. Of course, technology briefings require extensive planning and preparation. And not every innovation is suited to a technology briefing. For the greatest success, Fuentek offers the following advice. Continue reading

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In preparing to give a new webinar on actively managing IP portfolios, I have been thinking a lot about efficiency. Because time is always limited, you must make the most of what you have. So, today I’m offering Fuentek’s insights about the time associated with strategically managing the IP portfolio. Continue reading

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A large percentage of university and government technologies have niche applications. So it’s a treat to have an innovation with broad market potential. So how do you identify the potential licensees? And which do you contact first? Today’s Marketing Mondays post helps you answer those questions. Continue reading

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Listen UpMarketing technologies has never been easy. And grabbing the attention of busy decision makers is more challenging than ever. So, today I’m going to share Fuentek’s top tips for developing compelling and appealing content when marketing innovations. Based on our years of experience successfully marketing our clients’ technologies, this advice helps ensure your target Audience hears your Message — regardless of the Mechanism you use — so you can achieve your Outcome. Continue reading

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fuentek_ammo_horizontal_basicOne of the top topics at any tech transfer industry meeting is technology marketing. Just a few weeks ago, one of the most popular sessions at the AUTM™ Eastern Region Meeting was on the topic of “guerrilla marketing.” We have blogged a lot about marketing strategies and various marketing tools over the years. And as the tech transfer profession has evolved, we have developed new insights that we would like to share. So we’ve decided to get our readers caught up by offering a systematic treatment of the topic in our new series: Marketing Mondays. We will discuss developing effective collateral, strategically reaching out to prospects, and converting the qualified leads into licensees. Of course, any discussion of technology marketing has to begin with the AMMO, which Fuentek developed years ago and has been applying successfully for our clients ever since. Continue reading

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Green apples and one orange on blue wooden backgroundLast month there was a series of posts on the AUTM members discussion group on the topic of metrics. Metrics is a topic that Fuentek has thought about before. And we’ve recently completed several organizational analysis projects with a heavy metrics component. So I wanted to chime in with some context and best practices. Then I offer some specific recommendations for TTO metrics. Continue reading

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