Conference Paper
Understand-Address-Present: A ‘New Product Development’ Approach to Open Innovation
This paper was presented at the 2008 International Astronautical Congress. Below is the abstract. You can download the paper free by registering on the In-Depth Insights page of the Fuentek Web site.
Although the concept of “open innovation” has been expanding its reach into corporate and government R&D laboratories, many organizations still struggle with this paradigm shift. A key challenge can be overcoming the unwillingness to accept ideas/technologies from outside sources. Communicating the value of open innovation clearly and effectively with program managers is essential. Extensive research and first-hand experience indicate that a three-phase, customer-focused approach similar to that used in new product development is effective. This paper presents this three-phase strategy.
