I’m getting really excited about our upcoming webinar on social media, How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort. It’s coming up very soon—next Thursday on April 7—so we’re in the last few days to register (the deadline is noon EDT on April 6th). So if you haven’t already signed up, I hope you’ll catch the wave and join us for this informative presentation for tech transfer professionals.
If you’ve been following the Fuentek blog, you’ve probably noticed that we’ve been compiling best practices and Insights on social media for a while now. And this webinar gives us an opportunity to present these in the form of a case study that provides a real-world example of how to navigate the waters of social media—whether you’re just getting your feet wet or you’ve been blogging for ages.
We’ll take an in-depth look at a technology marketing campaign that we implemented in 2010—one in which we used social media alongside traditional marketing tools. You’ll get the inside scoop on the strategy behind our plan, how we proactively put the campaign together, and what the outcomes were:
- See the step-by-step, week-by-week strategy for using social media tools
- Watch the results of this real-world example unfold and witness the impact
- Consider the financial costs of incorporating social media tools
- Learn exactly what to do—and what not to do—when building an online profile, writing blogs, tweeting, and more
We’re really excited to share this information with you! So take a minute now to register, and we look forward to seeing you next week on Thursday, April 7th!
–By Karen Hiser