Managing intellectual property (IP) is often handled best with a phased approach. Fuentek recommends a strategy that is both proactive and strategic to identify the valuable technologies in your portfolio and then determine the best way to market them.
This is captured in our webinar, A Step-by-Step Process for Technology Screenings: Technology Triage for TTO Professionals and Interns. When we originally presented this webinar back in May, we tweeted about some key ideas that were presented about narrowing down your technology portfolio to get to the most likely innovations for deals.
The full webinar is available for download if you missed it, or you can get a preview by registering for our free webcast. In less than 5 minutes, this informative webcast will give you details about:
- The step-by-step nature of Fuentek’s approach to marketing IP
- How to quickly prioritize your technology portfolio, dedicating resources to the most promising innovations
- How to decide when to passively market a technology and when to push forward with potential licensing and deal making
Register here (your info is secure with us) to download the webcast.
Do you use a phased approach to strategically market IP? Leave a comment below or contact us to continue the conversation.
–By Laura Schoppe