When you conduct online market research for to screen a technology for its market fit or to ramp up to technology marketing, keywords are critical to finding relevant information about the technology’s potential markets, competitors, and licensees. Fuentek has developed a free webcast to help you understand some of our keywords best practices—tips that you can use to improve your online market research.
In less than two minutes you’ll learn:
- How to narrow your search using highly specific keywords
- The value of word order and use of synonyms
- Tips for identifying industry vernacular
Secure registration is all that’s needed to access this free webcast—and your information is safe with us.
This webcast is excerpted from our full webinar video, A Step-by-Step Process for Technology Screenings: Technology Triage for TTO Professionals and Interns. The webinar provides many more details about Fuentek’s proven technology screening process. You can read more about technology screenings here or check out our other insights regarding technology evaluation. Or contact Fuentek to discuss how our tech transfer experts can help you with your IP portfolio.