Conferences: On Presence and Presentation

Update: This poll is closed; read about the responses.

Fuentek has a new poll running—have you taken it? We’re trying to get a read on how often tech transfer offices (TTOs) attend industry conferences and events to market technology licensing/partnership opportunities. If you haven’t chimed in yet, go to the Fuentek homepage and you’ll find the poll on the right-hand side. We’d love your input.

We have found that industry conferences and trade shows can be a great way to connect with potential partners and licensees. Not only are they a captive audience, but often they’ve chosen to come to the event because they are interested in talking about collaboration. Having a booth or other display is one way to create opportunities for those conversations.

If you choose to go that route, then the type of display or booth you bring should match your goals and the type of event. For example, for many events simple yet professional is the way we go. This is a booth we put together to market Kolon’s Colorless Polyimide technology at 2011FLEX. (And that’s Maha in front of it! ☺) This type of booth made sense because we were marketing one technology to a fairly specific audience.

For MODSIM, however, NASA asked us to help create a much bigger presence so that the agency could connect with as many people as possible. So, our display was far more elaborate and included five distinct yet complementary displays. (Photos by NASA.)5-part NASA booth Fuentek developed for 2008 MODSIM

And sometimes a display isn’t needed at all. When my colleague Karen Hiser attended the Outdoor Retailer Show to market NASA’s Johnson Space Center’s High-Altitude Hydration System, she opted to go without a booth. The reason? She had a specific list of companies to target, and it was more efficient and effective for her to bring a portable demo of the technology to them rather than waiting for the target prospects to come to her.

What’s been your experience with conferences and displays? Take the poll if you haven’t already, and if you’d like to share some thoughts on booths and displays, leave a comment below or feel free to contact us privately.

We’ll also soon be blogging about how we help clients decide whether or not to attend conferences, how to host tech transfer events, and more. Stay tuned!

Posted by Laura Schoppe

Comments are closed.