Though it may be tempting to jump immediately into marketing an exciting technology that seems bound for tech transfer success, it’s important to look before you leap to ensure you’re making the best decisions about where to allocate your finite time and resources. Proactive research and planning is critical for developing marketing strategies that are efficient and cost-effective.
We’ve blogged about this in our posts about the initial rapid screening and the more in-depth market-based assessment—the two steps for making informed commercialization decisions. In a nutshell, the goal of screening is to clear the decks of technologies with low commercial potential. The market-based assessment verifies market interest and helps you develop a roadmap to commercialization success.
The market-based assessment is so essential to technology transfer success that Fuentek has released a free webcast about it. We wanted to more fully explain the importance of proactively gathering the market-based information you need to not only decide whether further commercialization efforts are warranted but also to fully understand market interest and assemble a successful marketing plan.
In less than 5 minutes you’ll learn the what and why of market-based assessments:
- Why rushing into marketing can cause you to miss out on key opportunities to increase technology transfer success
- The information you need for successful tech transfer marketing, which the market-based assessment provides
- The differences between the initial two stages (screening and assessment) of the IP portfolio management process and the important role each one plays
All you need to do to access the free webcast is register. (Don’t worry, we don’t share your information with anyone.)
BTW, this webcast is an excerpt from our “Stop Reacting, Start Proacting” webinar on planning for strategic technology marketing. The webinar provides many more details about Fuentek’s proven process for market-based assessment. Check out this blog post about the webinar, which is available on video.
Questions? Comments? Always feel free to add your thoughts below or to contact us privately.