Fuentek president Laura Schoppe and I are putting the finishing touches on a new webinar that will provide technology transfer offices with specific solutions for securing open innovation-style collaborations and partnerships. It’s called Implementing Open Innovation: Symbiotic Success for Tech Transfer Offices (TTOs).
We’ve blogged before about how Symbiotic Innovation is the notion that technology spin-out (commercializing technology) and spin-in (technology sourcing, collaborative R&D partnerships) are interdependent activities that are best pursued simultaneously. Every R&D organization has technologies or expertise that might meet the needs of external users (spin-out) as well as needs that might be solved by external technologies/expertise (spin-in). Spin-out asks, “Who needs what I have?” Spin-in asks, “Who has what I need?” Symbiotic Innovation recognizes that the “who” in both questions is the same.
Expanding upon the recognition that the targets are likely the same, we have further defined Symbiotic Innovation to focus on establishing productive relationships rather than on individual transactions. (Here’s a case study illustrating the difference.)
We at Fuentek have developed a methodology that has had repeated and cost-efficient success in implementing Symbiotic Innovation. In this webinar, Laura and I will teach you how to achieve Symbiotic Innovation success, including specific steps for getting started.
In this 60-minute webinar, which is relevant for TTOs at government laboratories, universities, and corporations, you’ll learn:
- An overview of open innovation concepts and why/when to use it (or not)
- Methods for identifying and prioritizing open innovation partnership opportunities
- Techniques for pursuing potential partners proactively and strategically
- How to merge licensing and partnering efforts to achieve Symbiotic Innovation successes
- Techniques to leverage online tools/portals efficiently and effectively
These skills will help you accelerate your R&D and get more licensing deals by effectively pursuing the proactive, concerted spin-out and spin-in of technology transfer. Whether
your TTO has been forming collaborations for years or is newly embarking on forming
open innovation partnerships, tools learned in this webinar will boost your efforts to a higher level, helping you achieve greater success while minimizing resource expenditures.
Register now and learn how to be effective, efficient, and successful in pursing open innovation partnerships. We hope to “see” you there!