My colleague Danielle McCulloch and I had a great time last week presenting our Effective Technology Marketing webinar. If you were watching the #TTOmarketing hashtag, you know that we tweeted quite a bit. Of course, 140 characters isn’t much, so today I’m going to elaborate on a few of my favorite tweets from the webinar.
Prep is key in discovering Who What When Where Why How and How Much for yr #techtransfer marketing.
I think these seven questions are… Continue reading
It’s time for another installment of articles, blogs, videos, and the like that have caught the attention of the folks here at Fuentek. This month features several items related to marketing, several of which we saw on the weekly IP Marketing eNews (a great free resource, as is its Wednesday counterpart: Tech Transfer eNews). Continue reading
While everyone likes a sprint, the reality is that tech transfer with the greatest impact usually is a marathon. Negotiating effective tech transfer agreements can seem as arduous, and there are so many steps along the path where you can trip or even fall. But taking the longer view always has better benefits for you and your potential licensee/partner. That’s the focus of today’s Stories from the Field post. Continue reading
NASA inventor Dean Tigelaar displays copolymer gel electrolyte. Editor’s note: This technology is no longer available for licensing. Most people have heard of the cartoon phenomenon SpongeBob SquarePants®. The extremely energetic and optimistic sponge lives in a pineapple under the … Continue reading
I recently worked on a new licensing deal for a Fuentek client and wanted to share a few tips that led to our success. These ideas about marketing intellectual property are not unlike the best practices that my Fuentek colleagues … Continue reading
Oct. 28, 2015 update: This technology is now offered as part of the Startup NASA Initiative, which allows startup companies the opportunity to license select patented NASA technology with no up-front payment. Check out this Forbes article for other featured technologies. Fuentek plays … Continue reading
Engineers at NASA’s Johnson Space Center have developed technology that allows remote flight support personnel and management to monitor Mission Control Center (MCC) audio streams from the comfort and convenience of their offices. The technology has provided significant benefits to … Continue reading
The dishes you’re used to seeing on houses—you know, the ones that make it look like the homeowner is operating a space observatory—may be on the way out. Researchers at NASA’s Glenn Research Center in Cleveland, Ohio have developed a … Continue reading
High-Speed Three-Dimensional Laser Scanner with Real-Time Processing NASA Ames Research Center offers for license its award winning, patented ShuttleSCAN 3-D surface scanning and profiling technology. Originally developed for critical, real-time inspection of damage to the thermal protection tiles of the … Continue reading