Author Archives: Fuentek Staff

Space-Age Aerogel for Thermal Insulation: NASA Webinar June 19th

folded-aerogelOn Thursday, June 19th at 2pm EDT, companies in the thermal insulation industry have a chance to learn about a cutting-edge aerogel technology developed at NASA’s Glenn Research Center. This amazing polyimide material, which is available for license from NASA, offers significant improvements over silica-based aerogel. Learn more and access registration for the June 19th webinar here. Continue reading

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Leveraging Industry Associations to Attract Tech Transfer and Strategic Partnerships

At Fuentek, we enjoy working collaboratively with our clients to implement innovative outreach strategies. In October 2011, Fuentek had the privilege of helping a forward-thinking team at NASA’s Glenn Research Center — led by Dr. Paul Bartolotta — to organize an Automotive Workshop. Although Glenn had dozens of technologies that would be of enormous interest to automotive companies, they did not routinely interact with major players in the auto industry. And they didn’t want to push out all of their potentially relevant technologies to see which might catch the attention of auto industry executives. Instead, Glenn wanted to… Continue reading

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When You Know the Answer, Stop Asking: Stories from the Field

U turnWhen moving from the screening into the assessment phase of IP management, it’s important to keep an open mind—and open ears—during the market-based assessment. I say “ears” because Fuentek assessments include interviews with industry experts, which provide extremely valuable market information that guides decisions about how, where, and when—or even whether—to begin marketing the technology. Listening carefully to what industry experts have to say about the market’s needs with respect to the technology lets you know which action is most appropriate. And in some cases, this means not merely holding off on marketing but actually stopping the assessment early. Let’s take a look at a real-world example. Continue reading

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Applying the AMMO to Tech Transfer Events: Stories from the Field

Dr. Ricky Shyne of NASA's Glenn Research CenterWe at Fuentek are big believers in the power of specific, tailored marketing messages for technology transfer. Our approach focuses on the AMMO: Audience, Message, Mechanism, Outcome. In today’s Stories from the Field post, I’m going to share specific details of how we used this method to help a client accomplish a successful tech transfer outreach event. NASA’s Glenn Research Center approached us about putting together a technology showcase that would introduce Ohio businesses… Continue reading

Posted in Economic Development, Marketing Intellectual Property, Stories From the Field | 1 Comment

Look before You Leap into Tech Marketing

As we have been getting ready for the “Stop Reacting, Start Proacting” webinar, we’ve been recalling some of our experiences over the years conducting market-based technology assessments. These experiences have taught us the importance of carefully considering the market’s view … Continue reading

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Technology Trade Shows: What Makes a Good One

Welcome to the Advanced Energy B2B conferenceWe’ve been blogging a lot about trade shows recently. (Have you taken our current poll?) And today is no exception! Last week I had the pleasure of attending the Advanced Energy B2B Conference & Expo in Akron, Ohio. I was part of the NASA Glenn Research Center’s Business Development & Partnerships Office contingent, seeking partnerships with the local businesses, government and economic development agencies, and universities. Produced by Nortech and the Summit County Mayors Association, this was one of the better trade shows I have attended. Why is that? Below are features that made this conference a success. You can use these as a gauge in deciding whether to attend a trade show to market your technologies or network with potential partners. Continue reading

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Helping Innovators Understand Their Supporting (and Essential) Role in Tech Transfer

I just returned from a fantastic trip to conduct a technology transfer training session for inventors at NASA’s Glenn Research Center (GRC). I led a session for some of GRC’s brightest and best—those developing new innovations to meet the challenges faced by NASA missions. We wanted to give these innovators information about how the technologies they develop can be used beyond what they originally envisioned—and how they play a key role in the technology transfer processes of licensing and partnering. Continue reading

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Scratching Beneath the Surface of Collaborative R&D Partnerships

The flow chart below merges together what Henry Chesbrough describes as the two parts of open innovation -— outside-in and inside-out. We have a several recommendations for proceeding systematically and proactively. Let’s scratch just a little bit beneath the surface of … Continue reading

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Forming R&D Partnerships: 8 Keys to Success

Karen Hiser’s recent post about qualifying prospects in order to get to a licensing deal was also reminiscent of our experiences with helping Fuentek clients get to collaborative R&D partnership deals. Although in many ways these deal-making processes overlap, things … Continue reading

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