Author Archives: Jack Spain

Tips for Using Videos to Save Time, Money in Tech Transfer Marketing

Depending on the technology, incorporating videos into Web sites, blogs, and e-mail marketing campaigns can be a cost-effective method of promoting tech transfer opportunities. In particular, videos can be a wonderful way to present information on and demonstrate the capabilities … Continue reading

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Managing Innovator-Prospect Interactions: Stories from the Field

Innovators can often be a huge asset when you are in discussions with a potential licensee. After all, they bring more knowledge and expertise about the invention to the table than anyone else. They also often are a good source of information about potential applications and target markets. But as we at Fuentek have learned over many years of experience, one should never underestimate the strength of the connection between the innovator and his or her invention–and how that can help or hinder the commercialization process. Let’s take a look at a specific example. Continue reading

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New White Paper Will Help Kickstart Your Digital Marketing Program

Digital Media Guidelines for Tech Transfer OfficesWe’ve blogged often about the importance of digital channels in your communications strategy. Most recently, we’ve offered free webcasts with tips on marketing your technologies online and choosing the right mix of marketing mechanisms. Now, we have released an exciting new white paper that offers all of our best practices in one read. I wrote “Digital Media Guidelines for Tech Transfer Offices” with Fuentek founder and president Laura Schoppe as an all-inclusive primer about planning and executing a comprehensive digital media program for TTOs. Packed with practical tips,… Continue reading

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A Balanced Scorecard Template for Tech Transfer Offices

In the early 1990’s, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard—a novel approach to help organizations establish, track, and report on organizational performance objectives by defining a holistic set of goals. Still quite relevant today, over … Continue reading

Posted in Metrics, Technology Transfer Offices | Tagged , | 3 Comments

Staying on TOP of Your IP Asset Management Database System Project

Blog Series Staying on TOP of Your IP Asset Management Database System Project This collection of blog posts discusses how to successfully convert to a new intellectual property asset management (IPAM) database system. Download PDF.

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Staying on TOP of your IP Asset Management Database System Project: Part IV – Process

Editor’s Note: This is the final post in a four-post series examining Fuentek’s lessons learned from managing Intellectual Property Asset Management (IPAM) database system migration projects. As I noted in the previous posts in this series, three critical elements can … Continue reading

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Staying on TOP of your IP Asset Management Database System Project: Part III – Organization

Editor’s Note: This is the third in a four-post series examining Fuentek’s lessons learned from managing Intellectual Property Asset Management (IPAM) database system migration projects. As I noted in the previous posts in this series, three critical elements can position … Continue reading

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Staying on TOP of your IP Asset Management Database System Project: Part II – Technology

Editor’s Note: This is the second in a four-post series examining Fuentek’s lessons learned from managing IP Asset Management (IPAM) database system migration projects. As I noted in the first post in this series, three critical elements can position your … Continue reading

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Staying on TOP of your IP Asset Management Database System Project: Part I – Introduction

Editor’s Note: This is the first in a four-post series examining Fuentek’s lessons learned from managing IP Asset Management (IPAM) database system migration projects. Subsequent posts will focus on the three critical elements of a successful systems implementation. In my … Continue reading

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Using an IP Asset Management Database to Enhance Marketing Efforts

Blog Series Using an IP Asset Management Database to Enhance Marketing Efforts This collection of blog posts discusses how such a database can play a key role in successful technology commercialization. Download PDF.

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