Author Archives: Jack Spain

Guidelines for Your TTO Blog, Microblog, and Other Social Media Tools

Updated Oct. 12, 2010 In my last posts, I discussed the value of social media tools such as blogs, with some extra discussion of microblogging, as an effective means of communication for Technology Transfer Offices (TTOs). Now I offer the … Continue reading

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Blogs and Microblogging Can Be Valuable Tools

Blog Series Blogs and Microblogging Can Be Valuable Tools This collection of blog posts provides an overview of these two tools that can deliver real value to a technology transfer office. Download PDF.

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More about Microblogging

In my prior post on the value of social media tools, I noted the potential synergy between blogging and microblogging. In this post, I will elaborate on the application and uses for microblogging and how this tool can benefit a … Continue reading

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Social Media Tools Can Be Valuable for Tech Transfer Offices: Blogs and Microblogging

The task of developing a social media strategy for your organization may sound daunting. So much of the hype of social media tools appears to be focused on consumers or business-to-consumer (B2C) applications. After following this trend for the past … Continue reading

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Tips to Becoming an Effective TTO Change Agent

Managing change within any organization is increasingly more challenging each year. Stakeholder expectations are increasing. Cycle time expectations are collapsing for all institutional processes and transactions. Geographic boundaries are collapsing as a result of globalization. Institutional organizational strategies are increasingly … Continue reading

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Marketing IP Is an Iterative Process

Blog Series Marketing IP Is an Iterative Process This collection of blog posts discusses how to define and institutionalize an agile marketing process. Download PDF.

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IP Marketing Iterative Process: Getting the Deal

In recent posts on marketing intellectual property (IP), I have conveyed the merits of implementing an iterative marketing process. This process includes validating your decision to invest resources in commercialization, developing your marketing plan, executing that plan and scheduling checkpoints … Continue reading

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IP Marketing Iterative Process: Checkpoints for the Marketing Plan

In recent posts on Marketing Intellectual Property, I have described the merits of implementing an iterative marketing process; validating your decision to invest your resources in commercializing a technology; developing your marketing plan; and executing your plan. Timely checkpoints are … Continue reading

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NASA Takes the Lift Out of Aircraft Testing

Advanced isolation system lets aircraft “float” in mid-air without a critical lift—for safer state-of-the-art ground vibration testing NASA’s Dryden Flight Research Center in California is making ground vibration testing (GVT) a whole lot safer with its new Starr Soft Support … Continue reading

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Virtual Workforce Best Practices and Lessons Learned

Laura Schoppe and I have posted several blog entries recently on the virtues of a virtual organization model, including posts on our recent NPR interview, Flex Options in the Workplace, and the benefits of a virtual team. Laura also wrote … Continue reading

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