Author Archives: Jack Spain

IP Marketing Is an Iterative Process: Executing the Marketing Plan

Updated Oct. 12, 2010 An effective, iterative IP marketing process should include a well-conceived plan that focuses on delivering an acceptable return on your resource investments. Once your plan is in place, the fun begins with Executing the Marketing Plan. … Continue reading

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IP Marketing Is an Iterative Process: Developing the Marketing Plan

An effective, iterative IP marketing process should include a well-conceived plan that focuses on delivering an acceptable return on your resource investments. Your plan should be more of a “living,” outline-level guide than a voluminous document that you rarely revisit. … Continue reading

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IP Marketing Is an Iterative Process: Validating the “Go” Decision

An effective, iterative IP marketing process begins with revisiting the decision to proceed with marketing. This first step might seem odd, given that the “go” marketing decision was informed by an assessment. But in most cases, there is a lag … Continue reading

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Marketing Intellectual Property Is an Iterative Process

There is no one single recipe to market a diverse portfolio of technology-based intellectual property. Defining and institutionalizing an agile marketing process is important for delivering consistent, high-quality results from your technology transfer efforts. I recommend designing, developing and deploying … Continue reading

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Best Practices for Marketing Intellectual Property

Fuentek has had many years of hands-on experience in generating scores of licenses and successful partnership agreements for clients, and has identified the following collection of “Best Practices” to effectively and efficiently market intellectual property. Define, implement and institutionalize an … Continue reading

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Operational Excellence for Tech Transfer Offices

Continually maintaining a focus on planning, prioritizing, and executing projects and tasks for your Technology Transfer Office is complex and requires effective integration of numerous interrelated operational processes. These processes ensure that the allocation and engagement of your staff is … Continue reading

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Virtual teams are a SMART approach to running your organization

You can improve your enterprise’s Success by establishing and Managing a virtual team to enhance your organization’s Agility and increase staff Retention by leveraging modern, low-cost, ubiquitous Technology. Increasingly more enterprise leaders are achieving greater success by establishing organization goals, … Continue reading

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