Author Archives: Karen Hiser

Choosing the Right Marketing Mechanisms

There is so much preparation that goes into technology transfer marketing, and one of the most important steps is choosing the right mechanisms for the message you’ve crafted for your technology. Fuentek typically chooses among a range of mechanisms, depending on our client’s technology, the target prospects, and the expected return on investment (the O in AMMO). In our new webcast, we lay out some tips and guidance about choosing mechanisms for your technology marketing efforts. Continue reading

Posted in Marketing Intellectual Property | Tagged , | Comments Off on Choosing the Right Marketing Mechanisms

Marketing Your Technologies Online

Online listings are a great way to market technologies–whether you are actively seeking licensees, or passively marketing the technology to potential partners. Fuentek has developed a proven strategy for marketing technologies online, and in a new webcast we share some great insights about how (and why) to take advantage of online tech marketing. We’ll show you what an effective technology marketing Web page looks like, with info about the must-have elements to include and a real-world example for further insight. Continue reading

Posted in Marketing Intellectual Property | Tagged , , | Comments Off on Marketing Your Technologies Online

Get the Know-How on Using Inventor Podcasts to Market Technologies

When giving prospects expert information about a technology available for licensing, there’s nothing like getting the facts straight from the horse’s mouth. Or, in our case, the inventor’s mouth! For some of Fuentek’s efforts to secure licensees or partners for client technologies, the inventor has played a key role. Inventors add a perspective that few others can bring to the table, and they can lend extremely important credibility to your marketing message. One great way to use inventors effectively in technology marketing is to have them record podcasts about their technologies. Continue reading

Posted in Marketing Intellectual Property | Tagged , | Comments Off on Get the Know-How on Using Inventor Podcasts to Market Technologies

What Makes for a Good Blog Post for Technology Marketing?

As regular readers of the Fuentek blog know, we believe that social media is an efficient and effective tool to boost your technology transfer office’s (TTO’s) online presence, driving more licensing prospects to your Web site and feeding the pipeline that helps you secure more deals. Perhaps the most powerful way to drive traffic to your TTO’s Web site is to blog about the technologies you have available for licensing.
Continue reading

Posted in Marketing Intellectual Property | Tagged , | Comments Off on What Makes for a Good Blog Post for Technology Marketing?

Georgia Tech’s New Tech Transfer Web Site Is Up and Running!

I’m very excited to have had the opportunity to work with my Fuentek colleagues on redesigning the Web site for Georgia Tech’s trio of technology commercialization offices. The new site brings together the activities of Georgia Tech’s Office of Technology Licensing, Enterprise Innovation Institute, and Industry Contracting Office—all under one user-friendly domain that makes it easy for innovators, researchers, and potential partners to learn more about technology transfer at Georgia Tech. Continue reading

Posted in Technology Transfer Offices | Tagged | 1 Comment

Getting Specific with Social Media: Sites for Life Sciences

Fuentek has done a lot of talking and blogging lately about how to make social media work for your technology transfer office (TTO). Most of the major social media sites (Twitter®, LinkedIn®, Facebook®) are likely on your regular hit list, … Continue reading

Posted in Marketing Intellectual Property | Tagged | Comments Off on Getting Specific with Social Media: Sites for Life Sciences

Social Media in the 2010s: What Web Sites Were in the 1990s

Imagine you were asked to take your tech transfer office’s Web site offline today. That would be crazy, right? I believe that in less than 5 years, you will feel the same way about your office’s social media presence. The … Continue reading

Posted in Marketing Intellectual Property, Technology Transfer Offices | Tagged | Comments Off on Social Media in the 2010s: What Web Sites Were in the 1990s

Thoughts on the Quick Deal versus the Strategic Play… Or, When the Bird in the Hand Is NOT Worth Two in the Bush

I’ve been thinking recently about deals. Well, obviously, we’re almost always thinking about deals! But specifically, I’ve been thinking about those deals that seem to fall into your lap. The bird-in-the-hand deals certainly can save time and marketing resources. And sometimes they make sense given the specifics of the technology, as we’ve blogged about previously. But sometimes the quick deal that seems to make sense at first blush is not the way to go. Continue reading

Posted in Licensing and Deal Making | Tagged | Comments Off on Thoughts on the Quick Deal versus the Strategic Play… Or, When the Bird in the Hand Is NOT Worth Two in the Bush

Perception Is Reality When Negotiating a Deal

We know that not all technology transfer deals are created equal. And in some cases, the estimated value of a deal can appear to be so low that it’s not worth going after. So how do you know when to abandon the negotiation and when to push for a more lucrative deal? That’s the focus of this Story from the Field. A prospect was interested in licensing our client’s technology, but in the course of qualifying the prospect, Fuentek learned that the company’s rough estimates of sales would yield very little royalty revenue—approximately $3K per year. This low value was hardly worth the effort of negotiating a licensing agreement, so we saw two options… Continue reading

Posted in Licensing and Deal Making, Stories From the Field | Tagged | 2 Comments

Live from FLC 2011: Social Media Session Facilitates Great Discussion

I’m very excited to be blogging from Nashville, TN where Laura Schoppe and I are attending the 2011 national meeting of the Federal Laboratory Consortium for Technology Transfer (FLC). Yesterday we led a half-day preconference training session covering strategies for … Continue reading

Posted in Technology Transfer Offices | Tagged | Comments Off on Live from FLC 2011: Social Media Session Facilitates Great Discussion