Author Archives: Karen Hiser

Best Practices for Intellectual Property Listing Sites

At least a dozen intellectual property (IP) listing Web sites exist today. Effective placement of your IP on these Web sites can yield low-cost leads for your technology commercialization program. Nonprofits can especially benefit from these sites, as participation is … Continue reading

Posted in Marketing Intellectual Property | Tagged , | Comments Off on Best Practices for Intellectual Property Listing Sites

Tips and Tricks for Creating High-Quality Software Demonstrations

Commercializing software presents a number of unique challenges. Creating a high-quality, self-running demonstration can alleviate some of the skepticism typical of the software industry, help increase the quality of your technology commercialization leads and save hours of effort in presenting … Continue reading

Posted in Marketing Intellectual Property | Tagged | Comments Off on Tips and Tricks for Creating High-Quality Software Demonstrations

Dos and Don’ts of Software Commercialization

Commercializing software presents some unique challenges not typically found with physical intellectual property. Software markets are crowded and often saturated with many undifferentiated solutions. Further, the software industry tends to be highly skeptical of anything “not invented here.” Software’s black-box … Continue reading

Posted in Technology Commercialization Processes | Comments Off on Dos and Don’ts of Software Commercialization

Online Tools Save Time and Money and Enhance Your Technology Commercialization Marketing

Leveraging online tools such as Web sites, blogs, Web conferences, video demonstrations, podcasts, etc. can save you time and money and greatly enhance your technology commercialization efforts. These online tools allow you to effectively reach a large number of prospects … Continue reading

Posted in Marketing Intellectual Property | Tagged , | Comments Off on Online Tools Save Time and Money and Enhance Your Technology Commercialization Marketing

How to Generate Leads with a Technology Commercialization Webinar

In many high-tech industries (especially software), Webinars have become the de facto standard for information delivery and lead generation. Planned and executed correctly, a Webinar can yield outstanding results for your technology commercialization marketing efforts. If you are interested in … Continue reading

Posted in Marketing Intellectual Property | Tagged | Comments Off on How to Generate Leads with a Technology Commercialization Webinar

Best Practices for a Technology Commercialization Web Site

Prospects want easy access to information about technologies available for licensing. Providing them with a robust Web site is the best and fastest way to meet that requirement. Most every piece of non-confidential information about a technology can and should … Continue reading

Posted in Marketing Intellectual Property | Tagged | Comments Off on Best Practices for a Technology Commercialization Web Site