Author Archives: Laura Schoppe

The How-To of Tech Transfer Metrics: Gathering, Analyzing, Communicating

Our regular readers know that metrics for technology transfer offices (TTOs) is a frequent topic for the Fuentek blog. Today I’m going to provide some how-to tips for getting the most out of your tech transfer metrics tracking efforts — specifically, gathering, analyzing, and using metrics. Continue reading

Posted in Metrics | Tagged , , , | Leave a comment

Time to Strategically Manage the IP Portfolio for Tech Transfer

In preparing to give a new webinar on actively managing IP portfolios, I have been thinking a lot about efficiency. Because time is always limited, you must make the most of what you have. So, today I’m offering Fuentek’s insights about the time associated with strategically managing the IP portfolio. Continue reading

Posted in Competitive Intelligence, Marketing Intellectual Property, Technology Commercialization Processes | Tagged , , | Leave a comment

Prioritize Your Prospects: The ABCs of Technology Marketing

A large percentage of university and government technologies have niche applications. So it’s a treat to have an innovation with broad market potential. So how do you identify the potential licensees? And which do you contact first? Today’s Marketing Mondays post helps you answer those questions. Continue reading

Posted in Competitive Intelligence, Marketing Intellectual Property, Technology Commercialization Processes | Tagged | Leave a comment

Use Your AMMO for Tech Transfer Marketing: Kicking Off the “Marketing Mondays” Series

fuentek_ammo_horizontal_basicOne of the top topics at any tech transfer industry meeting is technology marketing. Just a few weeks ago, one of the most popular sessions at the AUTM™ Eastern Region Meeting was on the topic of “guerrilla marketing.” We have blogged a lot about marketing strategies and various marketing tools over the years. And as the tech transfer profession has evolved, we have developed new insights that we would like to share. So we’ve decided to get our readers caught up by offering a systematic treatment of the topic in our new series: Marketing Mondays. We will discuss developing effective collateral, strategically reaching out to prospects, and converting the qualified leads into licensees. Of course, any discussion of technology marketing has to begin with the AMMO, which Fuentek developed years ago and has been applying successfully for our clients ever since. Continue reading

Posted in Marketing Intellectual Property | Tagged , | Comments Off on Use Your AMMO for Tech Transfer Marketing: Kicking Off the “Marketing Mondays” Series

Key Metrics for Tech Transfer Offices (TTOs)

Green apples and one orange on blue wooden backgroundLast month there was a series of posts on the AUTM members discussion group on the topic of metrics. Metrics is a topic that Fuentek has thought about before. And we’ve recently completed several organizational analysis projects with a heavy metrics component. So I wanted to chime in with some context and best practices. Then I offer some specific recommendations for TTO metrics. Continue reading

Posted in Metrics | Tagged | Comments Off on Key Metrics for Tech Transfer Offices (TTOs)

Busting the Startup Myth: Implications for Tech Transfer

Hand with marker writing the word Facts MythsAn interesting article in Harvard Business Review caught my attention… mostly because its message sounded very familiar. In the article, entrepreneurship ecosystems pioneer Daniel Isenberg asks an important question: Do Startups Really Create Lots of Good Jobs? He suggests that the startups-create-jobs idea has experienced “the truth effect,” gaining legitimacy and becoming accepted as fact when the reality is far different: Continue reading

Posted in Economic Development, Technology Transfer Offices, Worth Reading | Tagged , | Comments Off on Busting the Startup Myth: Implications for Tech Transfer

FREE WEBINAR: Your IP Portfolio: Strategic Asset or a Drain on Resources?

PrintLeading companies actively manage their IP portfolio as a strategic and financial asset. Those that are more passive are missing out on potential new revenue streams or cost-saving opportunities. But they don’t have to. Fuentek teamed up with PatSnap to offer a free webinar on strategically managing the IP portfolio. Continue reading

Posted in Technology Commercialization Processes | Tagged | Comments Off on FREE WEBINAR: Your IP Portfolio: Strategic Asset or a Drain on Resources?

Two Tech Transfer Infographics: Use Them to Explain This Complex Process

Having spent 15+ years helping major research universities manage their intellectual property (IP), Fuentek knows a great deal about efficient and effective tech transfer. We’ve also seen that many universities struggle to explain this complex process to their stakeholders — administrators, researchers, and even legislators. … Continue reading

Posted in Marketing Intellectual Property | Comments Off on Two Tech Transfer Infographics: Use Them to Explain This Complex Process

Collaborating with Universities/Government Labs: Free IRI “Brown Bag” Webinar

Register for IRI webinarThis Friday, March 4th at noon EST, the Industrial Research Institute (IRI) is focusing its 1-hour “Brown Bag” webinar on Collaborating with Universities and Government Labs. This is a great opportunity for companies to gain tips and useful resources for navigating the partnerships between industry and research institutions. And you don’t have to be a member of IRI to attend Friday’s webinar – it’s open to all. I’m pleased to be a panelist for this interactive, web-based discussion along with Dr. Richard Chylla of Michigan State University. Rich and I co-authored an article published in IRI’s bimonthly journal Research–Technology Management on this very topic. Our conversation on Friday will focus on how to pursue collaborations with academic and government organizations… Continue reading

Posted in Collaborative Research and Development | Tagged , | Comments Off on Collaborating with Universities/Government Labs: Free IRI “Brown Bag” Webinar

Cultivate Your IP: A Tech Transfer Infographic

Link to our "Cultivate Your IP" infographicFuentek has unique insight into how TTOs can improve their operations for more efficient commercialization of intellectual property (IP). And because we heard from so many TTOs that our Road to Tech Transfer was a valuable tool for communicating with key stakeholders, we thought a new infographic would serve as a useful starting point for sharing our insights for efficient and effective TTO operations. Thinking of the technologies in the IP portfolio as plants, we created the Cultivate Your IP infographic to illustrate TTO best practices for (1) channeling your efforts/resources into the seedlings that are poised to thrive and (2) providing the timely care that allows them to flourish and achieve commercialization success. Continue reading

Posted in Competitive Intelligence, Licensing and Deal Making, Marketing Intellectual Property, Technology Commercialization Processes | Tagged , | Comments Off on Cultivate Your IP: A Tech Transfer Infographic