Author Archives: Laura Schoppe

Webinar: How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort

Webinar How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort You know that social media is the new business as usual. You know you should incorporate social media into your marketing tool box, posting content … Continue reading

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Social Media: Choose the Right Sites and Make Your Message Clear

I’ve been engaged with technology transfer and marketing since the early 1990s. And wow, have things changed in the ways we reach out to potential licensees and partners! I still remember doing flyer snail mailings and faxing in the early … Continue reading

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Stories From the Field: Lessons Learned in Training Tech Transfer Interns

Many of you may be getting into the swing of intern season and beginning the application and hiring process. So, I wanted to share with you some of our lessons learned for the next step of the process: training. Selecting … Continue reading

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NC FIRST Makes an Impact—and So Can You!

I’m getting really excited about the upcoming NC FIRST (For Inspiration and Recognition of Science and Technology) Robotics competition, April 7-9 at Dorton Arena in Raleigh! The 36 teams from across the state are gearing up to participate in this … Continue reading

Posted in STEM (Science Technology Engineering Math) | 1 Comment

How a Centralized Technology Transfer Office Helps Build Stronger Universities

Universities can be a hotbed of innovation, and tech transfer offices (TTOs) are tasked with finding and spinning out the next big thing. They face several unavoidable challenges as they move academic researchers’ innovations, technologies, and other intellectual property into … Continue reading

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Ready-to-Sign Licensing Agreements: Does One Size Fit All?

I read the recent Technology Transfer Tactics article, “Ready-to-Sign Licensing Boosts Efficiency and Deal Flow,” with great interest as I flew to Las Vegas for the AUTM® 2011 conference. When the University of North Carolina launched its Carolina Express License … Continue reading

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Lessons from Royalty Negotiations

Blog Series Lessons from Royalty Negotiations This collection of blog posts outlines several real-world examples of successes, near-failures, and collapsed deals. Download PDF.

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Fool Me Once, Shame on Me: Lessons from Royalty Negotiations, Part 3

In this final installment in my three-part series on lessons from the trenches of royalty negotiations, I talk about economic realities. Example #3: Blinded by Greed The licensing manager from a Fortune 100 company called Fuentek to tout a deal … Continue reading

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Fool Me Once, Shame on Me: Lessons from Royalty Negotiations, Part 2

In this three-part series, I share several real-world examples of royalty negotiations gone awry. This week, I look at a deal that on the surface appeared to be a “give away.” Example #2: Sometimes a Bird in the Hand Really … Continue reading

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$4K for Expedited Patent Reviews: A Small Step that Needs to Be Bigger

The U.S. Patent and Trademark Office has recently announced a new program to allow companies to pay $4,000 (rather than the standard ~$1,000) to have the review of a patent application expedited. Currently patents take about 35 months to process … Continue reading

Posted in Competitive Intelligence, Licensing and Deal Making | Tagged | 1 Comment