Author Archives: Laura Schoppe

Making Hard Choices: How and When to Shut Down Technology Marketing Efforts

Blog Series Making Hard Choices: How and When to Shut Down Technology Marketing Efforts This collection of blog posts presents several case studies about making the tough call to cancel the effort and move on. Download PDF.  

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Gearing up for NC FIRST!

I had a fantastic time as a judge in last year’s NC FIRST Robotics Competition. This year, I get to do it again!    Editor’s note: For the latest news about the next regional tournament, visit NC FIRST. Spring is … Continue reading

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Introducing the all-new Fuentek website!

Introducing the new Fuentek.com Editor’s Note: The Fuentek Web site was revised on October 25, 2013. Check out our new home page. I was very proud this week to announce the launch of the all-new Fuentek Web site! This redesign … Continue reading

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Upcoming Session Discusses How To Leverage Government Resources for University Start-ups

Next week I’ll be one of three panelists in a live webinar hosted by Technology Transfer Tactics. The topic: how your technology transfer office can establish successful partnerships with government agencies. This is a topic I’m quite passionate about, and … Continue reading

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How and When to Shut Down Technology Marketing Efforts

There’s no time like the new year to reflect and reassess. Where are your marketing efforts working, and where are they stalled? Remember: For every hour spent on a technology going nowhere, your team could be digging for gold on … Continue reading

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Happy Holidays!

As 2010 draws to a close, we at Fuentek would like to wish you the happiest of holidays! And we hope 2011 brings you health, prosperity, success, and fulfillment. We’re looking forward to the next week of visits with families … Continue reading

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White Papers from Fuentek Gaining Media Attention – Have They Caught Yours?

Did you know that Fuentek has a variety of publications available that may be of considerable interest to technology transfer offices (TTOs) and others working in the field of technology commercialization or IP management? Technology Transfer Tactics recently highlighted one … Continue reading

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Using Market Research to Find the Tech-Need Intersection

In my post last week, I talked about using competitive intelligence to implement Symbiotic Innovation. The same market research conducted for preliminary screenings to prioritize your technology commercialization opportunities for spin-out can inform your R&D, product development, and spin-in efforts. … Continue reading

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Collaborations Protect Your Competitive Advantage and Minimize Risk

In my last post I talked about how collaborations can be less risky than mergers and acquisitions (M&A) when it comes to tapping into an external technology to accelerate or enhance product development. If your company is like most, you … Continue reading

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Yes, I’m Talking to You (about Symbiotic Innovation)

I’ve said it before, and I’ll say it again: It doesn’t matter if you’re a company, a university, or a government lab. If you’re investing in technology development, Symbiotic Innovation is the best way to do it. In my last … Continue reading

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