Author Archives: Laura Schoppe

Fool Me Once, Shame on Me: Lessons from Royalty Negotiations, Part 1

Negotiating royalties is challenging under the best of circumstances. In this three-part series, I outline several real-world examples of successes, near-failures, and collapsed deals. Not surprisingly, in the failed and nearly failed deals, emotions and personal objectives rather than business … Continue reading

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Putting the “Open” in Open Services Innovation

I was gratified last week to watch a video with University of California at Berkeley Professor Henry Chesbrough—who has been called the father of open innovation—discussing his new book: Open Services Innovation. I enjoyed this video not only because what … Continue reading

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Prerequisites and First Steps When Creating a Tech Transfer Office

Last week I read an interesting article on Beyond the First World. Terry Young discussed four reasons for establishing a technology transfer office (TTO) at universities. Making money was not on that list, and I agree that TTOs (wherever they … Continue reading

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New Tech Enables Color E-Paper, Flexible Electronics, and More

Kolon Industries, Inc.—one of Fuentek’s technology transfer clients—has developed a transparent, flexible, colorless polyimide material that will revolutionize a wide range of electronics applications. And attendees at next week’s 10th Annual Flexible Electronics and Displays show in Phoenix, Arizona will … Continue reading

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Making Hard Choices: How and When to Shut Down Technology Marketing Efforts

Blog Series Making Hard Choices: How and When to Shut Down Technology Marketing Efforts This collection of blog posts presents several case studies about making the tough call to cancel the effort and move on. Download PDF.  

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Gearing up for NC FIRST!

I had a fantastic time as a judge in last year’s NC FIRST Robotics Competition. This year, I get to do it again!    Editor’s note: For the latest news about the next regional tournament, visit NC FIRST. Spring is … Continue reading

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Introducing the all-new Fuentek website!

Introducing the new Fuentek.com Editor’s Note: The Fuentek Web site was revised on October 25, 2013. Check out our new home page. I was very proud this week to announce the launch of the all-new Fuentek Web site! This redesign … Continue reading

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Upcoming Session Discusses How To Leverage Government Resources for University Start-ups

Next week I’ll be one of three panelists in a live webinar hosted by Technology Transfer Tactics. The topic: how your technology transfer office can establish successful partnerships with government agencies. This is a topic I’m quite passionate about, and … Continue reading

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Making Hard Choices: How and When to Shut Down Technology Marketing Efforts, Part 3

Last week, I talked about a technology transfer marketing effort that never should have been launched. But in pursuing your marketing efforts, you may find that interest and the potential for success waxes and wanes over time depending on events … Continue reading

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Making Hard Choices: How and When to Shut Down Technology Marketing Efforts, Part 2

Last week I talked a bit about reflecting on and reassessing your technology marketing efforts, and we looked at an example of how and when to make the hard choice of shutting down a marketing effort on a fatally flawed … Continue reading

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