Category Archives: Competitive Intelligence

Time to Strategically Manage the IP Portfolio for Tech Transfer

In preparing to give a new webinar on actively managing IP portfolios, I have been thinking a lot about efficiency. Because time is always limited, you must make the most of what you have. So, today I’m offering Fuentek’s insights about the time associated with strategically managing the IP portfolio. Continue reading

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Prioritize Your Prospects: The ABCs of Technology Marketing

A large percentage of university and government technologies have niche applications. So it’s a treat to have an innovation with broad market potential. So how do you identify the potential licensees? And which do you contact first? Today’s Marketing Mondays post helps you answer those questions. Continue reading

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Using the Value Chain in Tech Transfer Marketing: A Free Webcast

valuechain-webcast-iconToday, we’re releasing a new webcast that discusses how to develop a value chain to identify whom to contact to get the best market feedback on the technology. The value chain charts the sequence of companies (or collaborating players) that take a product from raw material to final product or service to satisfy market demand. It maps the categories of players within a segment of an industry, providing context about the supplier-customer relationships. It not only outlines the primary players in an industry but also helps you think through how the technology will deliver added value to this industry. Continue reading

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How to Get the Best Market Feedback for Tech Transfer Licensing

Fuentek VP Becky Stoughton at the Alpha Loft Launch Series event in Manchester, NH.Lots of best practices for technology transfer offices (TTOs) also apply to startups. To leverage that insight, I recently spoke with entrepreneurs in New Hampshire about how to get great feedback from prospective customers when getting a startup off the ground, offering a new product (or service), or breaking into a new market. Similarly, in the tech transfer world, licensing success can be optimized by obtaining robust and comprehensive market feedback through expert interviews. This feedback will inform your strategy for approaching the market as you ramp up to marketing a technology for licensing. For example,… Continue reading

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Cultivate Your IP: A Tech Transfer Infographic

Link to our "Cultivate Your IP" infographicFuentek has unique insight into how TTOs can improve their operations for more efficient commercialization of intellectual property (IP). And because we heard from so many TTOs that our Road to Tech Transfer was a valuable tool for communicating with key stakeholders, we thought a new infographic would serve as a useful starting point for sharing our insights for efficient and effective TTO operations. Thinking of the technologies in the IP portfolio as plants, we created the Cultivate Your IP infographic to illustrate TTO best practices for (1) channeling your efforts/resources into the seedlings that are poised to thrive and (2) providing the timely care that allows them to flourish and achieve commercialization success. Continue reading

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Putting Market Data to Work for Tech Transfer: Stories from the Field

BoyWithBinoculars_iStock_000058151110Gathering and analyzing market data may be at the heart of developing the technology transfer strategy, but its value is not limited to the go/no-go decision and planning how to move forward. There are some less obvious but extremely impactful ways that market data can be a useful tool for a tech transfer office (TTO). Here are four projects I’ve worked on recently that illustrate some of the powerful ways your TTO can make use of market data. Continue reading

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License Negotiation Forget-Me-Nots for Technology Transfer Offices

StringOnFinger_iStock_000021963522_lowrezThe past few months have seen several of us at Fuentek supporting multiple clients with negotiating licenses for their technologies. One project that I’ve been helping a client with embodies several best practices of license negotiations. Ironically, these concepts are so essential… that they’re sometimes forgotten. So here is a list we’ve put together to ensure that the most important aspects of license negotiations stay front and center. Continue reading

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Advice for University Translational Research to Close the Valley of Death

kml0000In her recent Wall Street Journal article “Universities Push Harder Into Realm of Startups,” reporter Ruth Simon observed that “universities are stepping up efforts to create ‘spinouts,’ or business startups born from some of the cutting-edge research of their students or faculty. Some schools are creating funds that help cover startup costs.” She mentions several schools’ efforts to support their spinout/startup companies, including the University of Minnesota’s Discovery Capital Investment Program, the University of Wisconsin’s Ideadvance Seed Fund, and the University of California’s independent UC Ventures. Yet another funding trend is occurring that focuses on an earlier segment of the commercialization pipeline, seeking to address what Simon rightly observed as an obstacle to university spinouts: “Technologies emerging from research labs are often embryonic.” This trend, known as translational funding, is more and more in the news. Continue reading

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Working the Negotiating Table to Your Advantage: A Free Webcast

Valuation-webcast-Why-prepare-iconUnderstanding how prospects perceive value will help you gauge their true interest in a potential licensing deal. Just because you’ve designed a cool widget doesn’t mean somebody out there is willing to invest in commercializing it. Potential licensees will be interested only if the technology delivers meaningful value for their company. For the best results, licensing managers should be able to identify the key factors that influence prospects’ decision-making processes — a good bit of which is already on hand if a market-based assessment of the technology was conducted. There’s no substitute for being prepared as you head into negotiations. I explain further in our new “Why Prepare for Licensing Negotiations” webcast, which also includes tips for the kind of research you should conduct in advance. (The webcast is free — all you have to do is register.) Continue reading

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It’s Webinar Week: NREL’s LED Technology, Competitive Technical Intelligence (CTI)

Webinar_iStock_000023229071XSmallThis week finds me online discussing a range of topics that may be of interest to our readers. On Tuesday it’s “Achieving Brilliant White Light with Amber LEDs” for the National Renewable Energy Laboratory. On Thursday it’s “Using Competitive Technical Intelligence (CTI) Techniques to Assess University Patents” for Tech Transfer Central. Continue reading

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