Category Archives: Competitive Intelligence

Look before You Leap into Tech Marketing

Dead End Ahead traffic signAs we have been getting ready for the “Stop Reacting, Start Proacting” webinar, we’ve been recalling some of our experiences over the years conducting market-based technology assessments. These experiences have taught us the importance of carefully considering the market’s view of a technology before launching into marketing. For example, Fuentek’s rapid screening of a polishing technique for optics showed potential for use in mirrors, lenses, and molds for optical components. Based on the screening, we ranked the technology’s commercialization potential as medium-high, and the client agreed it was worth moving on to the next step: a market-based technology assessment. Continue reading

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Webinar: Stop Reacting, Start Proacting: Planning for Strategic Tech Marketing

If you read the Fuentek blog regularly, you’re probably familiar with the technology screening webinar we launched earlier this year. Well, today we announced a new webinar that provides training on what comes next for technologies that show potential for commercialization success. The “Stop Reacting, Start Proacting: Planning for Strategic Technology Marketing” webinar helps you not only be more proactive and efficient in selecting the technologies you market but also develop the right marketing plan for each one. Planning for technology marketing is important. Once you’ve figured out whether an innovation has what it takes to make further investment in commercializing it worthwhile, then you need to… Continue reading

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Research Tips for Developing Keywords – Webcast Now Available

When you conduct online market research for technology screenings or market-based technology assessments, keywords are critical to finding relevant information about the technology’s potential markets, competitors, and licensees. Fuentek has developed a free webcast to help you understand some of our keywords best practices—tips that you can use to improve your online market research.
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TTOs Need to Assess Market Fit Before Marketing (Poll Results)

Updated October 11, 2011 Our most recent poll asked the question: What does your TTO do with a technology once the patenting process has started: wait for the patent to issue, assess the tech’s fit in the market, or begin … Continue reading

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Our Top 5 Tweets from Yesterday’s Webinar on Technology Screening

Laura Schoppe and I had a great time yesterday presenting our “Putting Your Interns to Work: A Step-by-Step Process for Technology Screenings” webinar. If you followed Fuentek’s tweets with the #techscreen hashtag, you have a reasonable sense of what we … Continue reading

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Do TTOs Consider Market Potential When Patenting Innovations? Poll Results Show “Yes”

Ask anyone who works in intellectual property management and they’ll tell you: Patents ain’t cheap. (Well, some would use better grammar, but the sentiment is the same.) We’re talking $20K for a U.S. filing alone, and that doesn’t include the … Continue reading

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Screening: Is the Technology Fit for Commercialization?

RedStool-Straight_IMG_0029-900pxEffectively managing intellectual property (IP) requires being selective about where to direct your limited resources. Not every technology can (or should) go to market. So how do you determine which innovations are poised for commercialization success and which have low-potential and should be released/abandoned? For the most efficient use of resources, the best practice is to start with a technology screening. Today we’ll consider what that involves. Triage First to Check for Red Flags When a technology first comes into the office — usually in the form of an invention disclosure — there is the preliminary step of confirming that the technology doesn’t have any major show-stoppers. Before investing any resources in screening the technology… Continue reading

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$4K for Expedited Patent Reviews: A Small Step that Needs to Be Bigger

The U.S. Patent and Trademark Office has recently announced a new program to allow companies to pay $4,000 (rather than the standard ~$1,000) to have the review of a patent application expedited. Currently patents take about 35 months to process … Continue reading

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Using Market Research to Find the Tech-Need Intersection

In my post last week, I talked about using competitive intelligence to implement Symbiotic Innovation. The same market research conducted for preliminary screenings to prioritize your technology commercialization opportunities for spin-out can inform your R&D, product development, and spin-in efforts. … Continue reading

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The Ins and Outs of Information Management in Technology Licensing: The I in PRISM

Updated Oct. 12, 2010 Editor’s note: This is the fourth in a six-post series on how Fuentek views technology licensing through a new PRISM. Success in pursuing proactive intellectual property (IP) management and technology commercialization depends upon having a solid … Continue reading

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