Category Archives: Licensing and Deal Making

Negotiating a License? Consider the Different Faces of Value for Tech Transfer

When thinking about the value of a licensing agreement, it’s easy to focus on the financial terms, such as up-front payments and royalty rates. However, licensing revenue isn’t the only area to negotiate financial terms. And in many cases, non-financial terms can have significant value. Financial terms beyond licensing revenue are pretty straightforward to negotiate. For a university… Continue reading

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Balancing Assertiveness and Patience in Tech Transfer: A NASA Case Study

Balancing_iStock_000068897451_lowrez_croppedEarlier this spring, NASA’s Armstrong Flight Research Center (AFRC) signed a license allowing Vigilant Aerospace Systems to integrate its patent-pending sense-and-avoid system into the startup company’s FlightHorizon™ avionics platform. This deal is noteworthy not only because it may improve flight safety for all kinds of aircraft, including UAVs/drones, but also because it provides a valuable tech transfer case study. Continue reading

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Cultivate Your IP: A Tech Transfer Infographic

Link to our "Cultivate Your IP" infographicFuentek has unique insight into how TTOs can improve their operations for more efficient commercialization of intellectual property (IP). And because we heard from so many TTOs that our Road to Tech Transfer was a valuable tool for communicating with key stakeholders, we thought a new infographic would serve as a useful starting point for sharing our insights for efficient and effective TTO operations. Thinking of the technologies in the IP portfolio as plants, we created the Cultivate Your IP infographic to illustrate TTO best practices for (1) channeling your efforts/resources into the seedlings that are poised to thrive and (2) providing the timely care that allows them to flourish and achieve commercialization success. Continue reading

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Putting Market Data to Work for Tech Transfer: Stories from the Field

BoyWithBinoculars_iStock_000058151110Gathering and analyzing market data may be at the heart of developing the technology transfer strategy, but its value is not limited to the go/no-go decision and planning how to move forward. There are some less obvious but extremely impactful ways that market data can be a useful tool for a tech transfer office (TTO). Here are four projects I’ve worked on recently that illustrate some of the powerful ways your TTO can make use of market data. Continue reading

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5 Technology Sourcing Tips to Sprint Ahead in Innovation (plus a free webcast)

ObstacleRace_iStock_000006226679-lowrezIt’s no secret that universities, research institutes, and government labs are excellent sources for innovations that can jump-start new product development. Rather than sink significant resources into starting from scratch internally, companies can leverage others’ technologies. Doing so can not only save money, but it also reduces the risk associated with the early stages of the innovation pipeline. This is often called the technology sourcing part of open innovation. What is less clear to some companies is how to make technology sourcing a reality. Below are some tips that Fuentek has developed based on a decade of helping clients… Continue reading

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License Negotiation Forget-Me-Nots for Technology Transfer Offices

StringOnFinger_iStock_000021963522_lowrezThe past few months have seen several of us at Fuentek supporting multiple clients with negotiating licenses for their technologies. One project that I’ve been helping a client with embodies several best practices of license negotiations. Ironically, these concepts are so essential… that they’re sometimes forgotten. So here is a list we’ve put together to ensure that the most important aspects of license negotiations stay front and center. Continue reading

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Shark Tank and Beyond: Helping Researchers Pitch to Investors, Licensees, and Partners

Shark_iStock_000054215058Today you get a sneak peek at a webinar I’ll be moderating next Tuesday, July 21st to teach technology transfer offices (TTOs) how to coach researchers on speaking with potential collaborators, funders, licensees, and others. These skills also apply when the innovator is launching a startup and talking to venture capitalists (VCs)… even those featured on Shark Tank. Called “Best Practices for Coaching Researchers on Pitching to Investors, Licensees, and Partners,” this Technology Transfer Tactics webinar will focus on… Continue reading

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Super-High Temps Can’t Beat NASA’s Aerogel-Reinforced Composites: Licensing Opportunity

NASA photoResearchers at NASA’s Glenn Research Center have developed a patent-pending method for fabricating aerogel composites for thermal insulation applications — and NASA is now making this technology available for licensing. NASA’s award-winning engineer Frances Hurwitz developed the technology in collaboration with Ohio Aerospace Institute (OAI). In fact, the two organizations have a joint-ownership agreement (JOA) in place for the intellectual property (IP). The JOA specifies the roles and responsibilities for patent prosecution and technology marketing, and it authorizes NASA Glenn to represent OAI during license negotiations. Quite frankly, this agreement is a big win for potential licensees:… Continue reading

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How-To Tips for Corporate Licensing Officers Looking for University/Government Technologies

Laura Schoppe's article "Cutting-Edge Tech: A How-To Guide for Corporate Licensing Officers" appeared in issue 67 of IAM magazineUniversities and government labs — especially in the United States — are keen to transfer technologies into commercial ventures. It can be tough, but not impossible, for corporates to engage with those organisations and find those innovations. So begins an article I was asked to write for Intellectual Asset Management (IAM) magazine. Entitled “Cutting-Edge Tech: A How-To Guide for Corporate Licensing Officers,” this article is now available for downloading from our In-Depth Insights page. Thanks, IAM, for granting reprint permission.Continue reading

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3 Metrics to Improve the Economy Your Tech Transfer Office Should Be Tracking

Welcome to the latest post in our “Metrics Monday” series. Today, I’m going to talk about some important metrics that most TTOs don’t track… but should. Why these metrics? Because these three metrics indicate whether your TTO is on the right path to achieving higher targets for your university’s government funding and industry sponsored research agreements (SRAs). And these targets will have a much bigger impact on the local economy than most startups will because they lead to hiring more staff that are high-salary jobs. Continue reading

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