Category Archives: Marketing Intellectual Property

TTOs Weigh in on Social Media: Proponents and Detractors Offer Important Insights

Reprinted from AUTM Newsbrief.

Both skeptics wondering whether social media is worth the effort and social media enthusiasts are likely to find the results interesting. Although the brief survey was unscientific, the results provided data on the positive impact of social media as well as valid concerns about the use and role of these tools. An analysis of the responses sheds light on how TTOs can increase the value of social media while avoiding the negative situations cited by some respondents. Continue reading

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Worth Reading: From the Senate to Girls with Trucks

Online reading of technology transfer newsThis month’s worth reading list includes quite a few items that relate to each other. So I’m going to do some categorizing. Our topics this month are: Senator Wyden’s letter to NIH concerning collaborations with industry, internship programs for technology transfer offices (TTOs), the need for nondisclosure agreements (NDAs), and a few items from the “Now That’s a New Perspective” desk. Continue reading

Posted in Collaborative Research and Development, Marketing Intellectual Property, STEM (Science Technology Engineering Math), Technology Commercialization Processes, Technology Transfer Offices, Virtual Teams | Tagged | Leave a comment

Insights from the AUTM 2013 Social Media Panel

Last week I had the great opportunity to participate in a social media panel at the 2013 meeting of the Association of University Technology Managers®. My fellow panelists and I were thrilled to have a large audience with very engaged participants. I’d like to share a few of the themes that I found to resonate most strongly with our audience, based on both their questions and their facial expressions! Continue reading

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Worth Reading (on the Plane to AUTM 2013)

Online reading of technology transfer news Today we have another installment of technology transfer-related items that I think are worth reading. Perhaps you’ll want to read them during your travels to San Antonio for the AUTM® annual meeting. Check them out during your airport layovers or on the plane, depending on your on-board wifi access. Or, if you’re really the plan-ahead type, download these items before takeoff. Continue reading

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Going to San Antonio for AUTM 2013? Connect with Us While You’re There

Several Fuentekians are getting ready to head to San Antonio, Texas, for the 2013 meeting of the Association of University Technology Managers®. If you’re going too, we hope you’ll take one of several opportunities to connect with us while you’re there. First off, our booth is #412. Be sure to drop off your business card when you stop by — we’re having a drawing to give away a tablet computer loaded up with our webinars and white papers. We’ll also be tweeting using the #AUTM2013 hashtag. You can follow our tweets on @fuentek, @NannetteSC, and @mccullochdd. We are also participating in several sessions…. Continue reading

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Take the Tech Transfer Social Media Survey (even if you don’t use it)

Calling all technology transfer professionals! Whether you use social media in your work or not, this survey is for you. Longtime readers of Fuentek’s blog may remember that 2 years ago we invited the tech transfer industry to complete a survey about current/planned use for social media. The results of that survey showed that many respondents had started (or planned) to use LinkedIn®, Twitter®, and to a lesser extent Facebook® and blogging to build their brand, market technologies, and build community. Well, 2 years is an eternity on the Internet. And since I’m participating in a panel called “Social Media Unplugged: Is It Worth the Hype?” at the annual meeting of the Association of University Technology Managers® (AUTM®) in San Antonio, Texas, later this month, it’s time to revisit the question:… Continue reading

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Insights, Best Practices on Tech Transfer, Startups at Portugal Meeting

Just before Christmas, I had the privilege of attending the annual conference of the University Technology Enterprise Network (UTEN), an organization dedicated to (in their words) “professionalizing and advancing science and technology commercialization in Portugal.” As the AUTM® vice president for Strategic Alliances, I was invited to participate on a panel discussing technology transfer networks. I have to say, it was an enlightening meeting, and the lessons learned and best practices shared have value beyond Portugal. So brace yourself: this is a long post, but there was lots of good information to share! Continue reading

Posted in Collaborative Research and Development, Economic Development, Marketing Intellectual Property, Technology Transfer Offices | Tagged , , , | 1 Comment

Worth Reading: Student Entrepreneurship, Hy-LIEs, Open Innovation, and More

Over the holiday weekend, I caught up on some interesting technology transfer articles, papers, and blogs. Today, I share them with you.

Bayh-Dole Supporting Student Innovation and Entrepreneurship: Released by the Association of University Technology Managers® (AUTM®) and published on IPWatchdog.com®, this article provides preliminary data on a survey of nearly 100 academic institutions worldwide regarding their “acceptance and encouragement of students in the economic development of their ideas.” Well more than two-thirds reported that they provide a variety of programs and resources to help support student innovation, entrepreneurship, and commercialization. A single example of such a program was… Continue reading

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Advice for DoD (and Other Federal) Tech Transfer Professionals

Last week I returned to the annual workshop of the Technology Transfer Integrated Planning Team of the Department of Defense (DoD) to give two presentations that I think our readers will find of interest. One session focused on the Global Technology Portal (GTP) launched earlier this year by AUTM®, while in the other I discussed using social media to enhance tech transfer. Yes, we’ve blogged quite a bit about AUTM’s GTP and Fuentek’s social media advice in the past, but stick with me because the info and insights I’m sharing today definitely caught the attention of the DoD tech transfer professionals. Continue reading

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Be Ready to Engage Prospects: A Tech Transfer Webcast

Like the Boy Scout mantra, there is no substitute for being prepared. Before you reach out to marketing prospects – or even place information about a technology on your Web site – be sure you have the resources to respond quickly. (Hint: If you’re going to be traveling, don’t begin a big email push just before you depart.) If someone makes an effort to inquire about a technology, the best time to hook that prospect is… Continue reading

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