Category Archives: Marketing Intellectual Property

Five Common Sense Tips for Marketing Technology

I recently worked on a new licensing deal for a Fuentek client and wanted to share a few tips that led to our success. These ideas about marketing intellectual property are not unlike the best practices that my Fuentek colleagues … Continue reading

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The Dos, Don’ts, and Benefits of TTO Use of Social Media

Last Tuesday, I had the pleasure of serving on a panel discussing the rising trend in Technology Transfer Office (TTO) use of social media to market intellectual property portfolios. Sponsored by Technology Transfer Tactics, the webinar was designed to help … Continue reading

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Guidelines for Your TTO Blog, Microblog, and Other Social Media Tools

Updated Oct. 12, 2010 In my last posts, I discussed the value of social media tools such as blogs, with some extra discussion of microblogging, as an effective means of communication for Technology Transfer Offices (TTOs). Now I offer the … Continue reading

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Blogs and Microblogging Can Be Valuable Tools

Blog Series Blogs and Microblogging Can Be Valuable Tools This collection of blog posts provides an overview of these two tools that can deliver real value to a technology transfer office. Download PDF.

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Keep Your Eyes Wide Open When Offered a “Free” Service

As I monitor the technology transfer profession via industry newsletters and blogs, a frequently recurring theme is technology transfer offices seeking to keep their costs down by making use of “free” sources of service. It might be internship programs at … Continue reading

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Marketing IP Is an Iterative Process

Blog Series Marketing IP Is an Iterative Process This collection of blog posts discusses how to define and institutionalize an agile marketing process. Download PDF.

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IP Marketing Iterative Process: Getting the Deal

In recent posts on marketing intellectual property (IP), I have conveyed the merits of implementing an iterative marketing process. This process includes validating your decision to invest resources in commercialization, developing your marketing plan, executing that plan and scheduling checkpoints … Continue reading

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IP Marketing Iterative Process: Checkpoints for the Marketing Plan

In recent posts on Marketing Intellectual Property, I have described the merits of implementing an iterative marketing process; validating your decision to invest your resources in commercializing a technology; developing your marketing plan; and executing your plan. Timely checkpoints are … Continue reading

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IP Marketing Is an Iterative Process: Executing the Marketing Plan

Updated Oct. 12, 2010 An effective, iterative IP marketing process should include a well-conceived plan that focuses on delivering an acceptable return on your resource investments. Once your plan is in place, the fun begins with Executing the Marketing Plan. … Continue reading

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IP Marketing Is an Iterative Process: Developing the Marketing Plan

An effective, iterative IP marketing process should include a well-conceived plan that focuses on delivering an acceptable return on your resource investments. Your plan should be more of a “living,” outline-level guide than a voluminous document that you rarely revisit. … Continue reading

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