Category Archives: Marketing Intellectual Property

Tips and Tricks for Creating High-Quality Software Demonstrations

Commercializing software presents a number of unique challenges. Creating a high-quality, self-running demonstration can alleviate some of the skepticism typical of the software industry, help increase the quality of your technology commercialization leads and save hours of effort in presenting … Continue reading

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Marketing Intellectual Property Is an Iterative Process

There is no one single recipe to market a diverse portfolio of technology-based intellectual property. Defining and institutionalizing an agile marketing process is important for delivering consistent, high-quality results from your technology transfer efforts. I recommend designing, developing and deploying … Continue reading

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The Pros and Cons of No-Cost License Revenue-Sharing Patent Marketing and Brokerage Services

This white paper provides guidance for federal agencies considering various venues for “passively” marketing their technologies. Continue reading

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Best Practices for Marketing Intellectual Property

Fuentek has had many years of hands-on experience in generating scores of licenses and successful partnership agreements for clients, and has identified the following collection of “Best Practices” to effectively and efficiently market intellectual property. Define, implement and institutionalize an … Continue reading

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Online Tools Save Time and Money and Enhance Your Technology Commercialization Marketing

Leveraging online tools such as Web sites, blogs, Web conferences, video demonstrations, podcasts, etc. can save you time and money and greatly enhance your technology commercialization efforts. These online tools allow you to effectively reach a large number of prospects … Continue reading

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How to Generate Leads with a Technology Commercialization Webinar

In many high-tech industries (especially software), Webinars have become the de facto standard for information delivery and lead generation. Planned and executed correctly, a Webinar can yield outstanding results for your technology commercialization marketing efforts. If you are interested in … Continue reading

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Best Practices for a Technology Commercialization Web Site

Prospects want easy access to information about technologies available for licensing. Providing them with a robust Web site is the best and fastest way to meet that requirement. Most every piece of non-confidential information about a technology can and should … Continue reading

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