Category Archives: Marketing Intellectual Property

Nail It at the Design/Business Competition: Advice for Undergrad Engineering Students

LAatNCSU-screen_2015Keep in mind that many of the judges are shopping for employees. This is your chance to impress them. You might get a job out of it. Plus, the skills we’re talking about today are relevant for the rest of your life: getting a job or your next slug of funding, pitching projects internally, negotiating for salary/promotion. Even if you become a professor, you’ll be selling all the time as you try to get lab equipment or funding. Like it or not, you will constantly be selling for the rest of your professional life in order to advance your career. Continue reading

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Putting Market Data to Work for Tech Transfer: Stories from the Field

BoyWithBinoculars_iStock_000058151110Gathering and analyzing market data may be at the heart of developing the technology transfer strategy, but its value is not limited to the go/no-go decision and planning how to move forward. There are some less obvious but extremely impactful ways that market data can be a useful tool for a tech transfer office (TTO). Here are four projects I’ve worked on recently that illustrate some of the powerful ways your TTO can make use of market data. Continue reading

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Shark Tank and Beyond: Helping Researchers Pitch to Investors, Licensees, and Partners

Shark_iStock_000054215058Today you get a sneak peek at a webinar I’ll be moderating next Tuesday, July 21st to teach technology transfer offices (TTOs) how to coach researchers on speaking with potential collaborators, funders, licensees, and others. These skills also apply when the innovator is launching a startup and talking to venture capitalists (VCs)… even those featured on Shark Tank. Called “Best Practices for Coaching Researchers on Pitching to Investors, Licensees, and Partners,” this Technology Transfer Tactics webinar will focus on… Continue reading

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Copyright Trolls and Infringement: Tips for Tech Transfer Professionals

OnlineParalegalDegreesInfographicLydia Bailey of Online Paralegal Degree Center recently sent me an infographic to share with our blog readers. It was called “What Every Website Owner Should Know about Copyright Trolls.” It was definitely worth sharing, plus it reminded me of something that happened with a client. The infographic begins with a brief overview of what copyright is and how you can (and can’t) use someone else’s copyrighted works. Then it goes on to explain what copyright trolls do, how they do it, and how to fight them. In addition to the valuable information it provides, this infographic also touches on a pet peeve of mine — not so much the trolls, but those who infringe on copyrighted works. Continue reading

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Helping Innovators Communicate at the Right Level for Any Audience: Tips for TTOs and a New Webinar

pitching-for-innovators-webinar-250pxInnovators can be a huge asset in helping market their technologies to potential partners, licensees, and investors, as they bring unique knowledge and expertise to any discussion. However, successfully communicating the value of their inventions in a discussion, presentation, or networking event can be challenging for innovators precisely because of their knowledge and expertise. We recommend training inventors to ask themselves the following key questions as they evaluate how their innovation might fit into a particular market:… Continue reading

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Worth Reading: University-Industry Collaborations, a Social Media Success, the Shutdown, and In Memoriam

Online reading of technology transfer newsIf you’re looking for something worthwhile to read in between doorbell rings from trick-or-treaters tonight, check out these items. Oh, and let us know if any of your visitors are wearing STEM-related costumes! Continue reading

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What to Do When a Patent Is a Couch Potato

I’m back, with another post about the AUTM® Eastern Region Meeting, which I first blogged about last week. Today’s topic: The workshop session “Strategies to Offload Patents that Are Doing Nothing for Too Long.” This session, which I came to think of as the “couch-potato patent session,” was moderated by… Continue reading

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Worth Reading in Tech Transfer: Economic Development Trends, Open Innovation Costs, Sequestration Impact, and TTO Insights

Online reading of technology transfer newsOur end-of-summer worth reading list explores trends — or are they pendulums? — in the business/economy aspects of technology transfer, costs and benefits of open innovation, the impacts of sequestration, and insights from a few federal and university tech transfer offices (TTOs). Oh, and we have a funny video to close out the month. Enjoy! Continue reading

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Elaborating on OSTP Lab-to-Market Inter-Agency Summit Recommendations

This past spring, I had the pleasure of serving as a panelist at the Lab-to-Market Inter-Agency Summit convened by the White House Office of Science & Technology Policy (OSTP). This past week, the panelists’ recommendations were released (download the report), and they’re getting some well-deserved attention. And they deserve some elaboration. As summit co-chairs Joe Allen and Diane Palmintera wrote in an article published on Innovation Daily, the summit had an unusual format, with… Continue reading

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Worth Reading: Congressional Testimony, Compulsory Licensing, TTO Blogs, Supporting Labs, and the Birth of the Emoticon

Online reading of technology transfer newsSome of this month’s worth-reading items relate to technology transfer activities in Washington as well as to efforts on the home front. Plus we have a fun little history lesson from my alma mater. Continue reading

Posted in Economic Development, Marketing Intellectual Property, Technology Commercialization Processes, Technology Transfer Offices, Worth Reading | Tagged , , , | 2 Comments