Category Archives: Marketing Intellectual Property

Make Your Taxonomy Less Taxing: Keywords for Tech Transfer Listings

When you’re preparing online technology listings for posting on your technology transfer office (TTO) Web site or a service such as the AUTM® Global Technology Portal or Flintbox® or any of the dozen or so others, effective keywords are… well, key to your success. An effective taxonomy will improve the accessibility of your listings in every place they are posted. Here are our recommended do’s and don’ts for including keywords in technology entries. Continue reading

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TTOs Weigh in on Social Media: Proponents and Detractors Offer Important Insights

Reprinted from AUTM Newsbrief.

Both skeptics wondering whether social media is worth the effort and social media enthusiasts are likely to find the results interesting. Although the brief survey was unscientific, the results provided data on the positive impact of social media as well as valid concerns about the use and role of these tools. An analysis of the responses sheds light on how TTOs can increase the value of social media while avoiding the negative situations cited by some respondents. Continue reading

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Insights from Social Media Panel

Last week I had the great opportunity to participate in a social media panel at the 2013 meeting of the Association of University Technology Managers®. My fellow panelists and I were thrilled to have a large audience with very engaged participants. I’d like to share a few of the themes that I found to resonate most strongly with our audience, based on both their questions and their facial expressions! Continue reading

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Take the Tech Transfer Social Media Survey (even if you don’t use it)

Calling all technology transfer professionals! Whether you use social media in your work or not, this survey is for you. Longtime readers of Fuentek’s blog may remember that 2 years ago we invited the tech transfer industry to complete a survey about current/planned use for social media. The results of that survey showed that many respondents had started (or planned) to use LinkedIn®, Twitter®, and to a lesser extent Facebook® and blogging to build their brand, market technologies, and build community. Well, 2 years is an eternity on the Internet. And since I’m participating in a panel called “Social Media Unplugged: Is It Worth the Hype?” at the annual meeting of the Association of University Technology Managers® (AUTM®) in San Antonio, Texas, later this month, it’s time to revisit the question:… Continue reading

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Insights, Best Practices on Tech Transfer, Startups at Portugal Meeting

Just before Christmas, I had the privilege of attending the annual conference of the University Technology Enterprise Network (UTEN), an organization dedicated to (in their words) “professionalizing and advancing science and technology commercialization in Portugal.” As the AUTM® vice president for Strategic Alliances, I was invited to participate on a panel discussing technology transfer networks. I have to say, it was an enlightening meeting, and the lessons learned and best practices shared have value beyond Portugal. So brace yourself: this is a long post, but there was lots of good information to share! Continue reading

Posted in Collaborative Research and Development, Economic Development, Marketing Intellectual Property, Technology Transfer Offices | Tagged , , | 1 Comment

Worth Reading: Student Entrepreneurship, Hy-LIEs, Open Innovation, and More

Over the holiday weekend, I caught up on some interesting technology transfer articles, papers, and blogs. Today, I share them with you.

Bayh-Dole Supporting Student Innovation and Entrepreneurship: Released by the Association of University Technology Managers® (AUTM®) and published on IPWatchdog.com®, this article provides preliminary data on a survey of nearly 100 academic institutions worldwide regarding their “acceptance and encouragement of students in the economic development of their ideas.” Well more than two-thirds reported that they provide a variety of programs and resources to help support student innovation, entrepreneurship, and commercialization. A single example of such a program was… Continue reading

Posted in Collaborative Research and Development, Economic Development, Marketing Intellectual Property, Symbiotic Innovation, Worth Reading | Tagged | 1 Comment

Advice for DoD (and Other Federal) Tech Transfer Professionals

Last week I returned to the annual workshop of the Technology Transfer Integrated Planning Team of the Department of Defense (DoD) to give two presentations that I think our readers will find of interest. One session focused on the Global Technology Portal (GTP) launched earlier this year by AUTM®, while in the other I discussed using social media to enhance tech transfer. Yes, we’ve blogged quite a bit about AUTM’s GTP and Fuentek’s social media advice in the past, but stick with me because the info and insights I’m sharing today definitely caught the attention of the DoD tech transfer professionals. Continue reading

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Be Ready to Engage Prospects: Advice and a Tech Transfer Webcast

Like the Boy Scout mantra, there is no substitute for being prepared. Before you reach out to marketing prospects – or even place information about a technology on your Web site – be sure you have the resources to respond quickly. (Hint: If you’re going to be traveling, don’t begin a big email push just before you depart.) If someone makes an effort to inquire about a technology, the best time to hook that prospect is… Continue reading

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Worth Reading: Licensing Data, More Centralizing, Biotech Ties, Creative Marketing, and a Remembrance

Online reading of technology transfer newsIt’s time for another post about articles and other tidbits we’ve read that we think you should read too. Feel free to share your thoughts about these items or tell us about your favorite tech transfer stories. Post a comment below or email us via our Contact Us page. Continue reading

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Leveraging Industry Associations to Attract Tech Transfer and Strategic Partnerships

At Fuentek, we enjoy working collaboratively with our clients to implement innovative outreach strategies. In October 2011, Fuentek had the privilege of helping a forward-thinking team at NASA’s Glenn Research Center — led by Dr. Paul Bartolotta — to organize an Automotive Workshop. Although Glenn had dozens of technologies that would be of enormous interest to automotive companies, they did not routinely interact with major players in the auto industry. And they didn’t want to push out all of their potentially relevant technologies to see which might catch the attention of auto industry executives. Instead, Glenn wanted to… Continue reading

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