When you’re preparing online technology listings for posting on your technology transfer office (TTO) Web site or a service such as the AUTM® Global Technology Portal or Flintbox® or any of the dozen or so others, effective keywords are… well, key to your success. An effective taxonomy will improve the accessibility of your listings in every place they are posted. Here are our recommended do’s and don’ts for including keywords in technology entries. Continue reading
Calling all technology transfer professionals! Whether you use social media in your work or not, this survey is for you. Longtime readers of Fuentek’s blog may remember that 2 years ago we invited the tech transfer industry to complete a survey about current/planned use for social media. The results of that survey showed that many respondents had started (or planned) to use LinkedIn®, Twitter®, and to a lesser extent Facebook® and blogging to build their brand, market technologies, and build community. Well, 2 years is an eternity on the Internet. And since I’m participating in a panel called “Social Media Unplugged: Is It Worth the Hype?” at the annual meeting of the Association of University Technology Managers® (AUTM®) in San Antonio, Texas, later this month, it’s time to revisit the question:… Continue reading
Just before Christmas, I had the privilege of attending the annual conference of the University Technology Enterprise Network (UTEN), an organization dedicated to (in their words) “professionalizing and advancing science and technology commercialization in Portugal.” As the AUTM® vice president for Strategic Alliances, I was invited to participate on a panel discussing technology transfer networks. I have to say, it was an enlightening meeting, and the lessons learned and best practices shared have value beyond Portugal. So brace yourself: this is a long post, but there was lots of good information to share! Continue reading
Over the holiday weekend, I caught up on some interesting technology transfer articles, papers, and blogs. Today, I share them with you.
Bayh-Dole Supporting Student Innovation and Entrepreneurship: Released by the Association of University Technology Managers® (AUTM®) and published on IPWatchdog.com®, this article provides preliminary data on a survey of nearly 100 academic institutions worldwide regarding their “acceptance and encouragement of students in the economic development of their ideas.” Well more than two-thirds reported that they provide a variety of programs and resources to help support student innovation, entrepreneurship, and commercialization. A single example of such a program was… Continue reading
Like the Boy Scout mantra, there is no substitute for being prepared. Before you reach out to marketing prospects – or even place information about a technology on your Web site – be sure you have the resources to respond quickly. (Hint: If you’re going to be traveling, don’t begin a big email push just before you depart.) If someone makes an effort to inquire about a technology, the best time to hook that prospect is… Continue reading
It’s time for another post about articles and other tidbits we’ve read that we think you should read too. Feel free to share your thoughts about these items or tell us about your favorite tech transfer stories. Post a comment below or email us via our Contact Us page. Continue reading
At Fuentek, we enjoy working collaboratively with our clients to implement innovative outreach strategies. In October 2011, Fuentek had the privilege of helping a forward-thinking team at NASA’s Glenn Research Center — led by Dr. Paul Bartolotta — to organize an Automotive Workshop. Although Glenn had dozens of technologies that would be of enormous interest to automotive companies, they did not routinely interact with major players in the auto industry. And they didn’t want to push out all of their potentially relevant technologies to see which might catch the attention of auto industry executives. Instead, Glenn wanted to… Continue reading