Category Archives: Marketing Intellectual Property

Conversations with DoD & the White House on Federal Tech Transfer Initiatives

Last week I gave a presentation at a tech transfer workshop for the U.S. Department of Defense (DoD). This workshop was well timed, given President Obama’s recent memorandum announcing a new directive requiring all federal research labs to bolster and streamline technology transfer efforts to increase the likelihood and efficiency of getting research results to market. Attendees at the DoD meeting discussed the memo as well as possible solutions, as each agency has been tasked with presenting a plan back to the President on how they will achieve his goals. Possible solutions have been at the top of my mind recently as well…. Continue reading

Posted in Economic Development, Licensing and Deal Making, Marketing Intellectual Property, Metrics, Technology Commercialization Processes, Technology Transfer Offices | Tagged , , , , , , | Comments Off on Conversations with DoD & the White House on Federal Tech Transfer Initiatives

Look before You Leap into Tech Marketing

As we have been getting ready for the “Stop Reacting, Start Proacting” webinar, we’ve been recalling some of our experiences over the years conducting market-based technology assessments. These experiences have taught us the importance of carefully considering the market’s view … Continue reading

Posted in Competitive Intelligence, Marketing Intellectual Property, Stories From the Field, Technology Commercialization Processes | Comments Off on Look before You Leap into Tech Marketing

New White Paper Will Help Kickstart Your Digital Marketing Program

Digital Media Guidelines for Tech Transfer OfficesWe’ve blogged often about the importance of digital channels in your communications strategy. Most recently, we’ve offered free webcasts with tips on marketing your technologies online and choosing the right mix of marketing mechanisms. Now, we have released an exciting new white paper that offers all of our best practices in one read. I wrote “Digital Media Guidelines for Tech Transfer Offices” with Fuentek founder and president Laura Schoppe as an all-inclusive primer about planning and executing a comprehensive digital media program for TTOs. Packed with practical tips,… Continue reading

Posted in Marketing Intellectual Property, Technology Transfer Offices | Tagged , , | Comments Off on New White Paper Will Help Kickstart Your Digital Marketing Program

Choosing the Right Marketing Mechanisms

There is so much preparation that goes into technology transfer marketing, and one of the most important steps is choosing the right mechanisms for the message you’ve crafted for your technology. Fuentek typically chooses among a range of mechanisms, depending on our client’s technology, the target prospects, and the expected return on investment (the O in AMMO). In our new webcast, we lay out some tips and guidance about choosing mechanisms for your technology marketing efforts. Continue reading

Posted in Marketing Intellectual Property | Tagged , | Comments Off on Choosing the Right Marketing Mechanisms

To Go or Not to Go… to a Trade Show: Poll Results

Results from Poll on Trade Show MarketingWe’re seeing some interesting results for our poll regarding how frequently tech transfer offices (TTOs) attend industry conferences and events to market their technologies or partnership opportunities. As you can see in the chart, nearly three-quarters of all respondents use trade shows minimally or not at all. These responses are not surprising. Attending industry conferences and trade shows is an expensive way to do tech transfer marketing, regardless of whether you have a booth in the exhibit hall. Even if they are local events,… Continue reading

Posted in Marketing Intellectual Property, Polls | Tagged | Comments Off on To Go or Not to Go… to a Trade Show: Poll Results

Webinar: Stop Reacting, Start Proacting: Planning for Strategic Tech Marketing

If you read the Fuentek blog regularly, you’re probably familiar with the technology screening webinar we launched earlier this year. Well, today we announced a new webinar that provides training on what comes next for technologies that show potential for commercialization success. The “Stop Reacting, Start Proacting: Planning for Strategic Technology Marketing” webinar helps you not only be more proactive and efficient in selecting the technologies you market but also develop the right marketing plan for each one. Planning for technology marketing is important. Once you’ve figured out whether an innovation has what it takes to make further investment in commercializing it worthwhile, then you need to… Continue reading

Posted in Competitive Intelligence, Marketing Intellectual Property, Technology Commercialization Processes | Tagged | Comments Off on Webinar: Stop Reacting, Start Proacting: Planning for Strategic Tech Marketing

Technology Trade Shows: What Makes a Good One

Welcome to the Advanced Energy B2B conferenceWe’ve been blogging a lot about trade shows recently. (Have you taken our current poll?) And today is no exception! Last week I had the pleasure of attending the Advanced Energy B2B Conference & Expo in Akron, Ohio. I was part of the NASA Glenn Research Center’s Business Development & Partnerships Office contingent, seeking partnerships with the local businesses, government and economic development agencies, and universities. Produced by Nortech and the Summit County Mayors Association, this was one of the better trade shows I have attended. Why is that? Below are features that made this conference a success. You can use these as a gauge in deciding whether to attend a trade show to market your technologies or network with potential partners. Continue reading

Posted in Marketing Intellectual Property | 2 Comments

Conferences: On Presence and Presentation

Five-part NASA booth Fuentek developed for 2008 MODSIMWe have found that industry conferences and trade shows can be a great way to connect with potential partners and licensees. Not only are they a captive audience, but often they’ve chosen to come to the event because they are interested in talking about collaboration. Having a booth or other display is one way to create opportunities for those conversations. If you choose to go that route, then the type of display or booth you bring should match your goals and the type of event. For example,… Continue reading

Posted in Marketing Intellectual Property | Tagged | Comments Off on Conferences: On Presence and Presentation

Marketing Your Technologies Online

Online listings are a great way to market technologies–whether you are actively seeking licensees, or passively marketing the technology to potential partners. Fuentek has developed a proven strategy for marketing technologies online, and in a new webcast we share some great insights about how (and why) to take advantage of online tech marketing. We’ll show you what an effective technology marketing Web page looks like, with info about the must-have elements to include and a real-world example for further insight. Continue reading

Posted in Marketing Intellectual Property | Tagged , , | Comments Off on Marketing Your Technologies Online

Why Do Screenings—Webcast Now Available

If your technology transfer office (TTO) has a large tech portfolio, you certainly don’t have time to actively market every innovation. Even if your portfolio is on the smaller side, doing so is probably not the most efficient use of your time and resources. Let’s face it, some technologies have greater market potential than others. That’s why Fuentek finds our technology screening process to be critical to efficiently weeding out technologies that are not ready for licensing, helping you get to the best—fast. Continue reading

Posted in Marketing Intellectual Property | Tagged , | Comments Off on Why Do Screenings—Webcast Now Available