Category Archives: Marketing Intellectual Property

Proactively and Strategically Managing IP—Webcast Now Available

Managing intellectual property (IP) is often handled best with a phased approach. Fuentek recommends a strategy that is both proactive and strategic to identify the valuable technologies in your portfolio and then determine the best way to market them. This is captured in our webinar, A Step-by-Step Process for Technology Screenings: Technology Triage for TTO Professionals and Interns. When we originally presented this webinar back in May, we tweeted about some key ideas that were presented about narrowing down your technology portfolio to get to the most likely innovations for deals. The full webinar is available for download if you missed it, or you can get a preview by registering for our free webcast. Continue reading

Posted in Marketing Intellectual Property | Tagged , | Comments Off on Proactively and Strategically Managing IP—Webcast Now Available

Get the Know-How on Using Inventor Podcasts to Market Technologies

When giving prospects expert information about a technology available for licensing, there’s nothing like getting the facts straight from the horse’s mouth. Or, in our case, the inventor’s mouth! For some of Fuentek’s efforts to secure licensees or partners for client technologies, the inventor has played a key role. Inventors add a perspective that few others can bring to the table, and they can lend extremely important credibility to your marketing message. One great way to use inventors effectively in technology marketing is to have them record podcasts about their technologies. Continue reading

Posted in Marketing Intellectual Property | Tagged , | Comments Off on Get the Know-How on Using Inventor Podcasts to Market Technologies

What Makes for a Good Blog Post for Technology Marketing?

As regular readers of the Fuentek blog know, we believe that social media is an efficient and effective tool to boost your technology transfer office’s (TTO’s) online presence, driving more licensing prospects to your Web site and feeding the pipeline that helps you secure more deals. Perhaps the most powerful way to drive traffic to your TTO’s Web site is to blog about the technologies you have available for licensing.
Continue reading

Posted in Marketing Intellectual Property | Tagged , | Comments Off on What Makes for a Good Blog Post for Technology Marketing?

How Does Your Marketing Message Sound? Free Webcast Now Available!

Fuentek is a big believer in the power of a specific, tailored marketing message. Our own marketing communications process follows the AMMO approach: Audience Message Mechanism Outcome. You may have read about AMMO on our blog in the past, but we wanted to highlight a few more details of this approach, specifically related to the Message. So, we’ve put together a free webcast to give you expert insight into the nuances of Crafting Your Tech Marketing Message. Continue reading

Posted in Marketing Intellectual Property | Tagged , | Comments Off on How Does Your Marketing Message Sound? Free Webcast Now Available!

Getting Specific with Social Media: Sites for Life Sciences

Fuentek has done a lot of talking and blogging lately about how to make social media work for your technology transfer office (TTO). Most of the major social media sites (Twitter®, LinkedIn®, Facebook®) are likely on your regular hit list, … Continue reading

Posted in Marketing Intellectual Property | Tagged | Comments Off on Getting Specific with Social Media: Sites for Life Sciences

TTOs Need to Assess Market Fit Before Marketing (Poll Results)

Updated October 11, 2011 Our most recent poll asked the question: What does your TTO do with a technology once the patenting process has started: wait for the patent to issue, assess the tech’s fit in the market, or begin … Continue reading

Posted in Competitive Intelligence, Marketing Intellectual Property, Polls | Comments Off on TTOs Need to Assess Market Fit Before Marketing (Poll Results)

Social Media in the 2010s: What Web Sites Were in the 1990s

Imagine you were asked to take your tech transfer office’s Web site offline today. That would be crazy, right? I believe that in less than 5 years, you will feel the same way about your office’s social media presence. The … Continue reading

Posted in Marketing Intellectual Property, Technology Transfer Offices | Tagged | Comments Off on Social Media in the 2010s: What Web Sites Were in the 1990s

AUTM Annual Meeting: Prep for One-On-One Meetings with Industry

For technology transfer professionals getting ready for the next national meeting of the Association of University Technology Managers® (AUTM), it pays to prepare for one-on-one meetings with company representatives attending the conference. This post offers some advice that can really help you dive into these meetings with the confidence, knowledge, and ammunition you need for productive discussions. Continue reading

Posted in Marketing Intellectual Property, Technology Transfer Offices | Tagged , | Comments Off on AUTM Annual Meeting: Prep for One-On-One Meetings with Industry

This Just In: The Full Results Of Our Social Media Survey!

Fuentek is pleased to present the full results of our first online survey. The subject was social media—a topic I’ve been eating, breathing, and sleeping in preparation for the webinar we just finished! (If you missed it, you can sign … Continue reading

Posted in Marketing Intellectual Property, Polls | Tagged | Comments Off on This Just In: The Full Results Of Our Social Media Survey!

Webinar: How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort

Webinar How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort You know that social media is the new business as usual. You know you should incorporate social media into your marketing tool box, posting content … Continue reading

Posted in Marketing Intellectual Property | Tagged | Comments Off on Webinar: How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort