We’ve blogged a bit at Fuentek about our client’s award-winning technologies. But it’s pretty exciting when our own work receives an award. Later today Fuentek will be receiving an award from the Carolina Chapter of the Society for Technical Communications … Continue reading
I’m getting really excited about our upcoming webinar on social media, How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort. It’s coming up very soon—next Thursday on April 7—so we’re in the last few days … Continue reading
Blog Series Making Hard Choices: How and When to Shut Down Technology Marketing Efforts This collection of blog posts presents several case studies about making the tough call to cancel the effort and move on. Download PDF.
There’s no time like the new year to reflect and reassess. Where are your marketing efforts working, and where are they stalled? Remember: For every hour spent on a technology going nowhere, your team could be digging for gold on … Continue reading
Blog Series Using an IP Asset Management Database to Enhance Marketing Efforts This collection of blog posts discusses how such a database can play a key role in successful technology commercialization. Download PDF.
Editor’s Note: This is the second post in a two-post series examining the best practices Fuentek has captured by utilizing an IP asset management (IPAM) database to support intellectual property (IP) marketing and technology commercialization initiatives. As I noted in … Continue reading