Category Archives: Marketing Intellectual Property

Social Media: Choose the Right Sites and Make Your Message Clear

I’ve been engaged with technology transfer and marketing since the early 1990s. And wow, have things changed in the ways we reach out to potential licensees and partners! I still remember doing flyer snail mailings and faxing in the early … Continue reading

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Tips for Creating Effective Yearly Reports for Tech Transfer Programs

We’ve blogged a bit at Fuentek about our client’s award-winning technologies. But it’s pretty exciting when our own work receives an award. Later today Fuentek will be receiving an award from the Carolina Chapter of the Society for Technical Communications … Continue reading

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It’s Almost Time: Have You Registered For Our Social Media Webinar?

I’m getting really excited about our upcoming webinar on social media, How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort. It’s coming up very soon—next Thursday on April 7—so we’re in the last few days … Continue reading

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“140 Characters Is Plenty!” Says Fuentek’s Chief Tweeter

Having majored in creative writing with a focus in poetry, I think limitations help us communicate more clearly. So taking over Fuentek’s Twitter account seemed like a natural fit for me. Note: For those of you who don’t know, Fuentek … Continue reading

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Webinars Go Social: Marketing Your TTO in All the Right Places

Yesterday I had the pleasure of participating in the Technology Transfer Tactics webinar, Turn Social Media into a Marketing Home Run for Your TTO. Whenever I participate on a panel, I always find that I can learn something from my … Continue reading

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TTO Use of Social Media: A Sneak-Preview of Our Survey Results

If you have been following Fuentek on Twitter or looked at our newly designed Web site recently, you know that we’re currently conducting a survey on the use of social media tools by technology transfer offices (TTOs). Have you taken … Continue reading

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Making Hard Choices: How and When to Shut Down Technology Marketing Efforts

Blog Series Making Hard Choices: How and When to Shut Down Technology Marketing Efforts This collection of blog posts presents several case studies about making the tough call to cancel the effort and move on. Download PDF.  

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Making Hard Choices: How and When to Shut Down Technology Marketing Efforts, Part 3

Last week, I talked about a technology transfer marketing effort that never should have been launched. But in pursuing your marketing efforts, you may find that interest and the potential for success waxes and wanes over time depending on events … Continue reading

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Making Hard Choices: How and When to Shut Down Technology Marketing Efforts, Part 2

Last week I talked a bit about reflecting on and reassessing your technology marketing efforts, and we looked at an example of how and when to make the hard choice of shutting down a marketing effort on a fatally flawed … Continue reading

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Making Hard Choices: How and When to Shut Down Technology Marketing Efforts, Part 1

New Year, New Blog Series!Hello readers, and warm wishes for 2011. We at Fuentek hope your holidays have been restful and inspiring. We’ve been inspired to introduce some new and informative blog series in 2011, starting with Stories From the … Continue reading

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