We’ve blogged a bit at Fuentek about our client’s award-winning technologies. But it’s pretty exciting when our own work receives an award. Later today Fuentek will be receiving an award from the Carolina Chapter of the Society for Technical Communications … Continue reading
I’m getting really excited about our upcoming webinar on social media, How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort. It’s coming up very soon—next Thursday on April 7—so we’re in the last few days … Continue reading
Blog Series Making Hard Choices: How and When to Shut Down Technology Marketing Efforts This collection of blog posts presents several case studies about making the tough call to cancel the effort and move on. Download PDF.
Last week, I talked about a technology transfer marketing effort that never should have been launched. But in pursuing your marketing efforts, you may find that interest and the potential for success waxes and wanes over time depending on events … Continue reading
Last week I talked a bit about reflecting on and reassessing your technology marketing efforts, and we looked at an example of how and when to make the hard choice of shutting down a marketing effort on a fatally flawed … Continue reading
New Year, New Blog Series!Hello readers, and warm wishes for 2011. We at Fuentek hope your holidays have been restful and inspiring. We’ve been inspired to introduce some new and informative blog series in 2011, starting with Stories From the … Continue reading