Blog Series Using an IP Asset Management Database to Enhance Marketing Efforts This collection of blog posts discusses how such a database can play a key role in successful technology commercialization. Download PDF.
Editor’s Note: This is the second post in a two-post series examining the best practices Fuentek has captured by utilizing an IP asset management (IPAM) database to support intellectual property (IP) marketing and technology commercialization initiatives. As I noted in … Continue reading
Editor’s Note: This is the first post in a two-post series examining the best practices Fuentek has captured by utilizing an IP asset management (IPAM) database to support intellectual property (IP) marketing and commercialization initiatives. Since 2001, Fuentek has relied … Continue reading
Any good sales person knows that a one-size-fits-all approach to sales presentations never works. The same is true for marketing presentations for intellectual property. To be most effective, the technology manager must help inventors tailor their presentations to match the … Continue reading
Updated Oct. 12, 2010 Editor’s Note: This is the second post in a five-part series examining Fuentek’s Deal-Making 4 P’s. As I noted in my previous post, Fuentek’s proven Deal-Making 4 P’s can position your Technology Transfer Office (TTO) to … Continue reading
Updated May 27, 2011 To be successful in licensing your intellectual property, you have to be able to describe it well. A new paper gives some useful advice on how to write an effective technology description, which is a key … Continue reading
One of the first posts we had on our blog talked about best practices for a technology commercialization Web site. I am proud to announce the release of a new paper on how to build an effective Web site for … Continue reading
Web Site Tour Video Tour of NASA’s Glenn Research Center Tech Transfer Office Web Site Click here to see a video that shows off the structure of the tech transfer program site at NASA’s Glenn Research Center, which Fuentek redesigned … Continue reading