Category Archives: Marketing Intellectual Property

Using an IP Asset Management Database to Enhance Your Marketing Efforts – Part 1

Editor’s Note: This is the first post in a two-post series examining the best practices Fuentek has captured by utilizing an IP asset management (IPAM) database to support intellectual property (IP) marketing and commercialization initiatives. Since 2001, Fuentek has relied … Continue reading

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Facebook versus LinkedIn: Which Is Better for Your Business?

I recently had an opportunity to speak to the Raleigh, NC chapter of the Women Presidents’ Organization about social media and how to leverage it for business. This astute group of women included owners of businesses ranging from environmental services … Continue reading

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It’s Not Just for Job Searches: Using LinkedIn for Technology Transfer Marketing

LinkedIn is a great tool for finding a job, but it’s also valuable for intellectual property (IP) marketing, generating potential licensing leads. Here’s how I get the most out of LinkedIn for technology transfer marketing. When I am looking for … Continue reading

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Tailor Your Marketing Pitch through Effective Listening

Any good sales person knows that a one-size-fits-all approach to sales presentations never works. The same is true for marketing presentations for intellectual property. To be most effective, the technology manager must help inventors tailor their presentations to match the … Continue reading

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Applying the 4 P’s to get to “The Science of the Deal:” Tips on Planning

Updated Oct. 12, 2010 Editor’s Note: This is the second post in a five-part series examining Fuentek’s Deal-Making 4 P’s. As I noted in my previous post, Fuentek’s proven Deal-Making 4 P’s can position your Technology Transfer Office (TTO) to … Continue reading

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“The Best Thing Since Sliced Bread!” How to Describe Your Technology

Updated May 27, 2011 To be successful in licensing your intellectual property, you have to be able to describe it well. A new paper gives some useful advice on how to write an effective technology description, which is a key … Continue reading

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Practical Advice for Tech Transfer Web Sites

One of the first posts we had on our blog talked about best practices for a technology commercialization Web site. I am proud to announce the release of a new paper on how to build an effective Web site for … Continue reading

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Video Tour of NASA’s Glenn Research Center Tech Transfer Office Web Site

Web Site Tour Video Tour of NASA’s Glenn Research Center Tech Transfer Office Web Site Click here to see a video that shows off the structure of the tech transfer program site at NASA’s Glenn Research Center, which Fuentek redesigned … Continue reading

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Five Common Sense Tips for Marketing Technology

I recently worked on a new licensing deal for a Fuentek client and wanted to share a few tips that led to our success. These ideas about marketing intellectual property are not unlike the best practices that my Fuentek colleagues … Continue reading

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The Dos, Don’ts, and Benefits of TTO Use of Social Media

Last Tuesday, I had the pleasure of serving on a panel discussing the rising trend in Technology Transfer Office (TTO) use of social media to market intellectual property portfolios. Sponsored by Technology Transfer Tactics, the webinar was designed to help … Continue reading

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