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We’ve wrapped up our previous poll about why marketing projects tend to go awry. So looking ahead to 2012, we’re wondering:
Two weeks ago we launched a poll asking tech transfer offices (TTOs) what tends to be the primary reason for technology marketing efforts not ending in a deal. The early results are starting to show a trend. (You can still take the poll, BTW.) As you can see in the pie chart, few respondents said the problem tended to be caused by internal issues, such as a lack of resources or a time-consuming process. Instead, the majority (77%) attribute it to a lack of market interest or to technology issues. 
Nobody ever said tech transfer was easy. It isn’t, and we have plenty of stories from the field to prove it (as do you, I’m sure). Marketing seems to be one of the most challenging areas. There are lots of ways a marketing effort can go awry and not result in a deal. We’re wondering whether that tends to happen for recurring reasons across tech transfer offices (TTOs). So we’re taking a poll: When your TTO’s technology marketing projects don’t end in a deal, what tends to be the primary reason? 
We’re seeing some interesting results for our poll regarding how frequently tech transfer offices (TTOs) attend industry conferences and events to market their technologies or partnership opportunities. As you can see in the chart, nearly three-quarters of all respondents use trade shows minimally or not at all. These responses are not surprising. Attending industry conferences and trade shows is an expensive way to do tech transfer marketing, regardless of whether you have a booth in the exhibit hall. Even if they are local events,… 
We have found that industry conferences and trade shows can be a great way to connect with potential partners and licensees. Not only are they a captive audience, but often they’ve chosen to come to the event because they are interested in talking about collaboration. Having a booth or other display is one way to create opportunities for those conversations. If you choose to go that route, then the type of display or booth you bring should match your goals and the type of event. For example,… 
Fuentek is launching a new poll today. The question: How many times last year did your tech transfer office market licensing/partnership opportunities by attending an industry conference or trade show? You can take 
Our latest poll asked the question: What does your tech transfer office (TTO) find to be the most effective way to encourage innovator participation in tech transfer? As you can see by the chart, more than two-fifths of respondents said training was their most important tool. And as regular readers of our blog know, we agree. Training sessions we’ve provided to researchers on the 
Our latest poll asked:What is the primary way your TTO determines market interest in technologies available for licensing?