Category Archives: Stories From the Field

Getting Faculty on Your Side through Systematic Screening and Interns: Stories from the Field

Faculty Support - Before and AfterA recent conversation on one of the AUTM® discussion groups focused on formalizing a technology transfer office’s (TTO’s) triage process. The director initiating the discussion was contemplating using interns for technology triage because his resources are limited and he wanted his licensing project managers to remain focused on getting deals executed. Overall his plan was to start providing feedback on inventions in a standardized format and within a certain timeframe as a way to improve relations and build credibility with faculty. All of this sent me down memory lane!… Continue reading

Posted in Stories From the Field, Technology Transfer Offices | Tagged , , , , | Comments Off on Getting Faculty on Your Side through Systematic Screening and Interns: Stories from the Field

Reaping Long-Term Rewards from Strategic IP Portfolio Optimization: Stories from the Field

Buckyball Molecular ModelPrioritizing an intellectual property (IP) portfolio is an important, and often huge, task for tech transfer offices (TTOs). In today’s Stories from the Field post, I share details of how an effective IP Portfolio Optimization helped a university do more than just prioritize its IP for future technology transfer and marketing efforts. A major research university approached Fuentek about screening a group of 30 technologies in the nanotechnology sector… Continue reading

Posted in Stories From the Field, Technology Commercialization Processes | Tagged , , , | Comments Off on Reaping Long-Term Rewards from Strategic IP Portfolio Optimization: Stories from the Field

Applying the AMMO to Tech Transfer Events: Stories from the Field

Dr. Ricky Shyne of NASA's Glenn Research CenterWe at Fuentek are big believers in the power of specific, tailored marketing messages for technology transfer. Our approach focuses on the AMMO: Audience, Message, Mechanism, Outcome. In today’s Stories from the Field post, I’m going to share specific details of how we used this method to help a client accomplish a successful tech transfer outreach event. NASA’s Glenn Research Center approached us about putting together a technology showcase that would introduce Ohio businesses… Continue reading

Posted in Economic Development, Marketing Intellectual Property, Stories From the Field | 1 Comment

Wrapping up 2011 with Stories from the Field

Stories From The FieldAs we wind down 2011, Fuentek has a great series of blog posts in the works. You might remember that we kicked off our 2011 blog posts by launching a series we called Stories from the Field. These posts highlighted real-life examples of our tech transfer work with various clients and shared the choices we made, the actions we took, and the lessons we learned. Continue reading

Posted in Stories From the Field | Comments Off on Wrapping up 2011 with Stories from the Field

Look before You Leap into Tech Marketing

As we have been getting ready for the “Stop Reacting, Start Proacting” webinar, we’ve been recalling some of our experiences over the years conducting market-based technology assessments. These experiences have taught us the importance of carefully considering the market’s view … Continue reading

Posted in Competitive Intelligence, Marketing Intellectual Property, Stories From the Field, Technology Commercialization Processes | Comments Off on Look before You Leap into Tech Marketing

A NASA Dryden Fiber Optic Technology Makes Its Way into the Marketplace

 As you might have noticed from Fuentek’s news feed or on R&D Magazine‘s Web site, NASA’s Dryden Flight Research Center has signed a licensing deal with 4DSP. I for one am pretty excited about this tech transfer success because Fuentek has supported Dryden in this effort. Long-time readers of our blog might remember our post about Dryden’s fiber optic shape sensors technology. But our support of Dryden didn’t begin there. We actually started off with a market-based assessment of the technology’s suite of innovations. Continue reading

Posted in Available Techs & Partnership Opportunities, Licensing and Deal Making, Stories From the Field | Tagged , | Comments Off on A NASA Dryden Fiber Optic Technology Makes Its Way into the Marketplace

Thoughts on the Quick Deal versus the Strategic Play… Or, When the Bird in the Hand Is NOT Worth Two in the Bush

I’ve been thinking recently about deals. Well, obviously, we’re almost always thinking about deals! But specifically, I’ve been thinking about those deals that seem to fall into your lap. The bird-in-the-hand deals certainly can save time and marketing resources. And … Continue reading

Posted in Licensing and Deal Making, Stories From the Field | Tagged | Comments Off on Thoughts on the Quick Deal versus the Strategic Play… Or, When the Bird in the Hand Is NOT Worth Two in the Bush

Perception Is Reality When Negotiating a Deal

We know that not all technology transfer deals are created equal. And in some cases, the estimated value of a deal can appear to be so low that it’s not worth going after. So how do you know when to … Continue reading

Posted in Licensing and Deal Making, Stories From the Field | Tagged | 2 Comments

Insights for Intern Training and Mentoring: Stories From the Field

As we gear up for Fuentek’s webinar designed to help TTOs put their interns to work on technology screenings, we’re taking stock of our own lessons learned from technology transfer intern programs. This Story from the Field is based on … Continue reading

Posted in Stories From the Field, Technology Transfer Offices | Tagged | Comments Off on Insights for Intern Training and Mentoring: Stories From the Field

Stories From the Field: Lessons Learned in Training Interns

As many of you get into the swing of intern season and begin the application and hiring process, I just wanted to share with you some of our lessons learned for the next step of the process: training. Selecting the … Continue reading

Posted in Stories From the Field, Technology Transfer Offices | Tagged | Comments Off on Stories From the Field: Lessons Learned in Training Interns