Category Archives: Technology Commercialization Processes

Worth Reading: IP Negotiations Advice, Universities as Open Innovation “Losers,” the Need for Better Tech Transfer Metrics, Royalty-Based Fiscal Cliffs, and Crowdsourced Soldiers in the War on Patent Trolls

Online reading of technology transfer news Is your new year’s resolution to better keep up with the latest in the technology transfer industry? Then consider this blog post a helping hand. And if you have opinions about these tech transfer “good reads” or fav articles/blogs of your own, share them by posting a comment below or sending me a private message. Continue reading

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Proactively and Strategically Managing Innovation (or Tips for Avoiding the Tech Transfer Chasm): A Free Webcast

A free webinar on proactively and strategically managing innovationThere’s a big difference between how research organizations and private corporations communicate and think about technology transfer. Research organizations tend to focus on how to manage and share their intellectual property (IP). Technologies are often embryonic, development moves at a deliberate pace, and the focus isn’t so much on developing a product as on developing the next innovation. For industry, IP has to serve a purpose and advance the bottom line, whether it’s creating new revenue sources, improving net profits, or moving products quickly into the marketplace. Research organizations that act proactively can… Continue reading

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Ramp Up to Tech Marketing Part 2: A Sound Plan and Licensing Strategy

ramp-up-to-techtransfer-marketingRamping up to successful and cost-effective technology transfer marketing depends not only on a range of proactive research activities but also on thinking through the licensing strategy and a sound marketing plan to help you achieve your goals. The Technology Licensing Strategy A licensing strategy need not be complex or even necessarily written down (although more mature offices may track it as a field in their IP management database). Nevertheless, it is worth taking the time to explicitly think about (1) what your goals are for the technology and (2) what type of licenses and licensees you should seek to meet those goals. Continue reading

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How to Write an Effective Technology Overview and Value Proposition: Webcast Guidance for Tech Transfer and Startups

Updated September 2016 • Whether you are a technology transfer manager seeking licensees for an innovation or an entrepreneur launching a technology-based startup, constructing an effective technology overview and its value proposition is paramount. These two related items play a crucial role in understanding and cultivating market interest in the technology. You use them in gathering market feedback as well as in implementing the marketing strategy. So what are they? Continue reading

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Patent Filings Gone Wild (or The Biggest Mistake You Can Make Under the America Invents Act)

Don't file blindlyThe impending shift from a “first to invent” to a “first inventor to file” structure under the recently passed America Invents Act is causing quite a bit of turmoil in the technology transfer industry. The U.S. Patent and Trademark Office has provided some explanations via FAQs and a letter from director Kappos, yet the rumblings continue. Some in the industry suggest that the appropriate response is to file quick-and-dirty provisionals on virtually everything that comes in the door. I’m sure technology transfer offices (TTOs) hear this advice. But I sincerely hope they do not heed it. Continue reading

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Commercializing Federally Funded Research: Paper Lays Out Roadmap

What’s the best way to get federally funded technologies out of university and federal labs and into the market? This is the big question of late, and it’s generating a lot of hubbub. Regardless of the merits of all of the initiatives, directives, and legislation, I think a key aspect is being overlooked. As any technology transfer office (TTO) can tell you, not every technology emerging from federal R&D spending will be the next Honeycrisp™ apple, implantable pacemaker, or Red Hat, Inc. But some do have the potential to launch new companies, improve or expand the product/service offerings of existing companies, create jobs, or otherwise positively impact the U.S. economy and/or provide humanitarian benefits. The question is: Which technologies? And, more importantly, how do TTOs find them and commercialize them efficiently? Continue reading

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Worth Reading: Biases, Funding, TTO Activities, IP Rights, Communication, and Trolls

We at Fuentek have run across some interesting items that I think you’ll want to read. In fact, we’ve decided to turn this occasional post into a monthly feature on our blog. Happy reading, and let us know what you think by posting a comment below or by sending us a private message via our Contact Us page. Continue reading

Posted in Economic Development, Marketing Intellectual Property, Symbiotic Innovation, Technology Commercialization Processes, Technology Transfer Offices, Worth Reading | Tagged | 2 Comments

Why Can’t I Just Start Marketing? A Tech Transfer Webcast

Though it may be tempting to jump immediately into marketing an exciting technology that seems bound for tech transfer success, it’s important to look before you leap to ensure you’re making the best decisions about where to allocate your finite time and resources. Proactive research and planning is critical for developing marketing strategies that are efficient and cost-effective. We’ve blogged about this in our posts about the initial rapid screening and the more in-depth market-based assessment—the two steps for making informed commercialization decisions. The market-based assessment is so essential to technology transfer success that Fuentek has released a free webcast about it. Continue reading

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Tech Transfer Resolutions for the New Year

Has your tech transfer office set some resolutions for 2012? I’ve been doing some thinking about that, particularly in the context of the political landscape of late that TTOs must navigate. It’s certainly not news that in the last few years politics has been wagging the dog when it comes to tech transfer. And 2011 was no exception. For example, there was a big push toward using tech transfer to generate economic development and startups. But well-intentioned policies are not always aligned with what really brings value to technology communities, not to mention the universities and government labs where the technologies originate. Continue reading

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When You Know the Answer, Stop Asking: Stories from the Field

U turnWhen moving from the screening into the assessment phase of IP management, it’s important to keep an open mind—and open ears—during the market-based assessment. I say “ears” because Fuentek assessments include interviews with industry experts, which provide extremely valuable market information that guides decisions about how, where, and when—or even whether—to begin marketing the technology. Listening carefully to what industry experts have to say about the market’s needs with respect to the technology lets you know which action is most appropriate. And in some cases, this means not merely holding off on marketing but actually stopping the assessment early. Let’s take a look at a real-world example. Continue reading

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