Category Archives: Technology Commercialization Processes

Reaping Long-Term Rewards from Strategic IP Portfolio Optimization: Stories from the Field

Buckyball Molecular ModelPrioritizing an intellectual property (IP) portfolio is an important, and often huge, task for tech transfer offices (TTOs). In today’s Stories from the Field post, I share details of how an effective IP Portfolio Optimization helped a university do more than just prioritize its IP for future technology transfer and marketing efforts. A major research university approached Fuentek about screening a group of 30 technologies in the nanotechnology sector… Continue reading

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Conversations with DoD & the White House on Federal Tech Transfer Initiatives

Last week I gave a presentation at a tech transfer workshop for the U.S. Department of Defense (DoD). This workshop was well timed, given President Obama’s recent memorandum announcing a new directive requiring all federal research labs to bolster and streamline technology transfer efforts to increase the likelihood and efficiency of getting research results to market. Attendees at the DoD meeting discussed the memo as well as possible solutions, as each agency has been tasked with presenting a plan back to the President on how they will achieve his goals. Possible solutions have been at the top of my mind recently as well…. Continue reading

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Opening Doors to International Tech Transfer Training

Knowledge InvestorsI am proud of how Fuentek has offered knowledge leadership and training for tech transfer professionals across the U.S. through our white papers, webinars, and other educational services. Now, we’ve linked up with a company in Spain to expand that knowledge transfer to European organizations looking to increase the return on investment for research and development through tech transfer. Specifically, we’ve recently partnered with Knowledge Investors of Vigo, Spain, a company that collaborates with universities, companies, and investors to generate and develop business opportunities within the fields of science and technology. If you don’t speak Spanish, click the inglés link in the upper-right corner of their site…. Continue reading

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Ramp Up to Tech Marketing Part 1: Proactive Research to Make an Impact

ramp-up-to-techtransfer-marketingOnce the technology transfer office (TTO) knows that a technology is fit for commercialization, it’s time to ramp up for actual marketing. This involves a variety of proactive research and planning activities that are critical for successful and cost-effective marketing. Identify the Target Market Developing a roadmap for successful marketing starts with identifying exactly who your prospective licensees are. The best practice is to start by considering the value chain. Because the value chain outlines the primary players in an industry, it is an essential tool to identify target markets and prospective licensees. It can also help ensure that you don’t waste time talking to companies who may be “interested” in your technology because they may want to use it but are not in the right value chain position to license it. Continue reading

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Worth Reading: Recent writings (and recordings) on tech transfer topics

At Fuentek, we’re constantly monitoring industry literature and the blogosphere for the latest news, information, and trends. Several items have come up recently that I think should be required reading for tech transfer pros. Continue reading

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Look before You Leap into Tech Marketing

As we have been getting ready for the “Stop Reacting, Start Proacting” webinar, we’ve been recalling some of our experiences over the years conducting market-based technology assessments. These experiences have taught us the importance of carefully considering the market’s view … Continue reading

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Webinar: Stop Reacting, Start Proacting: Planning for Strategic Tech Marketing

If you read the Fuentek blog regularly, you’re probably familiar with the technology screening webinar we launched earlier this year. Well, today we announced a new webinar that provides training on what comes next for technologies that show potential for commercialization success. The “Stop Reacting, Start Proacting: Planning for Strategic Technology Marketing” webinar helps you not only be more proactive and efficient in selecting the technologies you market but also develop the right marketing plan for each one. Planning for technology marketing is important. Once you’ve figured out whether an innovation has what it takes to make further investment in commercializing it worthwhile, then you need to… Continue reading

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Getting the Most Out of Inventor Interviews: Webcast Now Available

I always enjoy getting to talk with inventors about their innovations, don’t you? True, I don’t get to talk to every innovator for the technologies I see in my work with Fuentek, since we save our inventor interviews for those techs that pass our preliminary screening. But I do get to interview the innovator as we begin planning for technology marketing. With thoughtful preparation and execution, these interviews provide critical insights to guide the tech transfer effort—not to mention help build a solid relationship with innovators. Continue reading

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Research Tips for Developing Keywords – Webcast Now Available

When you conduct online market research for technology screenings or market-based technology assessments, keywords are critical to finding relevant information about the technology’s potential markets, competitors, and licensees. Fuentek has developed a free webcast to help you understand some of our keywords best practices—tips that you can use to improve your online market research.
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Screening Techs Before Patenting Pays Off: Running the Numbers

Patent Applications Filed vs. Patents IssuedI was chatting with a Fuentek colleague last week who had recently run some numbers related to the technology screening work we have been doing for a client. Two facts came up that I wanted to share. The first related to saved patenting costs. We have screened lots of invention disclosures for this client, and over time we’ve rated a total of 134 techs as having low or medium-low commercial potential, recommending that the client not patent them. Cost savings: $3.355 million (assuming $25K/patent). Great news, though not surprising when you do the math on the value of technology screenings. My colleague also showed me the graph below, which charts… Continue reading

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