Category Archives: Technology Transfer Offices

Applying the 4 P’s to get to “The Science of the Deal:” Tips on Planning

Updated Oct. 12, 2010 Editor’s Note: This is the second post in a five-part series examining Fuentek’s Deal-Making 4 P’s. As I noted in my previous post, Fuentek’s proven Deal-Making 4 P’s can position your Technology Transfer Office (TTO) to … Continue reading

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Applying the 4 P’s to get to “The Science of the Deal”

Editor’s Note: This is the first in a five-part series examining Fuentek’s Deal-Making 4 P’s. This overview will be followed by posts that focus on each “P” within this approach. Visit our blog each Monday to check them out. Fuentek’s … Continue reading

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Practical Advice for Tech Transfer Web Sites

One of the first posts we had on our blog talked about best practices for a technology commercialization Web site. I am proud to announce the release of a new paper on how to build an effective Web site for … Continue reading

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Video Tour of NASA’s Glenn Research Center Tech Transfer Office Web Site

Web Site Tour Video Tour of NASA’s Glenn Research Center Tech Transfer Office Web Site Click here to see a video that shows off the structure of the tech transfer program site at NASA’s Glenn Research Center, which Fuentek redesigned … Continue reading

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Effective Communications with External Stakeholders

Updated Oct. 12, 2010 Five techniques for effective communications with external stakeholders Establishing effective communications with potential licensees or prospective partners is a daunting task. Successfully getting someone’s attention, developing the business case for a constructive dialog, establishing the proper … Continue reading

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Effective Communications with Internal Stakeholders

Five techniques for effective communications with internal stakeholders Maintaining effective communications with your Technology Transfer Office’s key stakeholders—inventors, attorneys, administrators, financial personnel, public relations department—sounds easy, but quite often it is considerably more challenging and resource intensive than we expect. … Continue reading

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The Dos, Don’ts, and Benefits of TTO Use of Social Media

Last Tuesday, I had the pleasure of serving on a panel discussing the rising trend in Technology Transfer Office (TTO) use of social media to market intellectual property portfolios. Sponsored by Technology Transfer Tactics, the webinar was designed to help … Continue reading

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Presenting Marketing Concepts for Tech Transfer Professionals at the AUTM Eastern Region Meeting

Karen Hiser and I had the pleasure of presenting Tech Transfer Marketing Concepts and Marketing Social Media Strategies at the AUTM Eastern Region Meeting in Atlanta on June 8. Both of our sessions were well attended and were extremely interactive, … Continue reading

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Technology Managers Get Savvy with Digital and Social Media at the AUTM Eastern Regional Meeting

Jack Spain and I had a great time this week at the Association for University Technology Manager’s Eastern Regional Meeting. Our AUTM hosts were wonderful, and we enjoyed meeting so many new folks. About 60 people attended our presentations on … Continue reading

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Guidelines for Your TTO Blog, Microblog, and Other Social Media Tools

Updated Oct. 12, 2010 In my last posts, I discussed the value of social media tools such as blogs, with some extra discussion of microblogging, as an effective means of communication for Technology Transfer Offices (TTOs). Now I offer the … Continue reading

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