Like the Boy Scout mantra, there is no substitute for being prepared. Before you reach out to marketing prospects – or even place information about a technology on your Web site – be sure you have the resources to respond quickly. (Hint: If you’re going to be traveling, don’t begin a big email push just before you depart.) If someone makes an effort to inquire about a technology, the best time to hook that prospect is… Continue reading

Posted in Marketing Intellectual Property, Stories From the Field | Tagged , | Comments Off on Be Ready to Engage Prospects: Advice and a Tech Transfer Webcast

Today we have a special Halloween edition of our monthly “Worth Reading” post. In addition to our usual supply of news items and blogs related to technology transfer, Fuentek is spotlighting costumes related to science, technology, engineering, and math (STEM) topics and professions. Consider them for your kids (or yourself!) next year. Continue reading

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Updated September 2016 • Even though next summer feels far away, now is the time to begin planning for next summer’s internship program, especially if you’re establishing a new one. Ideally, interns should begin working in the technology transfer office (TTO) at the beginning of the summer following the first year of their graduate program. If you start planning now, you can have the call for applicants go out in early March, interview and select candidates in April, and train them in May. Continue reading

Posted in Technology Transfer Offices | Tagged | Comments Off on Timing Is Everything: For Maximum Success, Start Planning Now for Next Summer’s Internship Program

Sealing the deal with time to spareI read with interest two recent news stories about technology transfer offices (TTOs) looking to increase licensing deals by addressing two oft-cited barriers: high costs and long negotiation times. The logic: Offering intellectual property (IP) at a super low cost (or even for free) and/or through non-negotiation, ready-to-sign license agreements will result in more technologies getting to market faster. These types of programs have been around for a bit (see my prior posts about free IP and ready-to-sign licenses) and the trend seems to be growing. So let’s look at the two recent examples and consider how to make these types of programs successful. Continue reading

Posted in Licensing and Deal Making | Tagged , , | 1 Comment

Online reading of technology transfer newsIt’s time for another post about articles and other tidbits we’ve read that we think you should read too. Feel free to share your thoughts about these items or tell us about your favorite tech transfer stories. Post a comment below or email us via our Contact Us page. Continue reading

Posted in Economic Development, Marketing Intellectual Property, Metrics, Technology Transfer Offices, Worth Reading | Tagged | Comments Off on Worth Reading: Licensing Data, More Centralizing, Biotech Ties, Creative Marketing, and a Remembrance

At Fuentek, we enjoy working collaboratively with our clients to implement innovative outreach strategies. In October 2011, Fuentek had the privilege of helping a forward-thinking team at NASA’s Glenn Research Center — led by Dr. Paul Bartolotta — to organize an Automotive Workshop. Although Glenn had dozens of technologies that would be of enormous interest to automotive companies, they did not routinely interact with major players in the auto industry. And they didn’t want to push out all of their potentially relevant technologies to see which might catch the attention of auto industry executives. Instead, Glenn wanted to… Continue reading

Posted in Collaborative Research and Development, Marketing Intellectual Property, Stories From the Field | Comments Off on Leveraging Industry Associations to Attract Tech Transfer and Strategic Partnerships

This summer, the technology transfer office (TTO) at Vanderbilt University conducted an informal survey of members of the AUTM® directors online discussion group on TTO policies and practices regarding returning rights to inventors. I found the results from the 84 respondents intriguing, as should advocates for free agency in tech transfer (including sponsors of the current Startup Act legislation). That’s because this survey showed that the essence of free agency — that is, giving innovators the right to pursue commercialization of their technology — is already in place… and the innovators are not pursuing it. Let’s look at the data. Continue reading

Posted in Licensing and Deal Making, Polls, Technology Transfer Offices | Tagged | Comments Off on Survey Says… Free Agency Procedures Are Already in Place

The mechanisms that technology transfer offices (TTOs) use to market technologies should vary depending on the technology and licensing prospects, as well as the time and resources you have allotted to the effort. Nowadays, a wealth of marketing tools is available. Fuentek typically recommends mixing and matching a combination of mechanisms to reach a target audience and market technologies successfully. For starters,… Continue reading

Posted in Marketing Intellectual Property | Tagged , | Comments Off on Tactical Tools for Marketing Strategies: A Tech Transfer Webcast

There’s a trend that seems to be on the rise around the world, and it’s worth thinking about where you live. It has to do with the centralizing or consolidating of technology transfer functions across universities.

We’ve explored the topic of TTO centralization on this blog before, and we have a free white paper with best practices on centralizing/consolidating TTOs. But the impressive thing about what’s happening lately is the extent to which the coordination is happening across institutions. Continue reading

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Online reading of technology transfer newsAlthough it’s hard to put down the latest summer best-seller, technology transfer professionals might consider doing so in favor of these recent items. A few of these might generate some strong reactions — I hope so, anyway! Join the discussion by adding a comment below. Continue reading

Posted in Collaborative Research and Development, Economic Development, Marketing Intellectual Property, STEM (Science Technology Engineering Math), Technology Transfer Offices, Worth Reading | Tagged | 2 Comments