Effective Technology Marketing webinarMy colleague Danielle McCulloch and I had a great time last week presenting our Effective Technology Marketing webinar. If you were watching the #TTOmarketing hashtag, you know that we tweeted quite a bit. Of course, 140 characters isn’t much, so today I’m going to elaborate on a few of my favorite tweets from the webinar.

Prep is key in discovering Who What When Where Why How and How Much for yr #techtransfer marketing.

I think these seven questions are… Continue reading

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Earlier this month, I was invited to a university tech transfer office (TTO) to discuss ways to get the word out about licensing opportunities. The invitation also was driven by recent changes in the tech transfer industry — specifically, the AUTM® Global Technology Portal (GTP), which allows free posting of tech listings by AUTM members and free searching by all. (Quick definition: A listing is a description of a technology and its possible commercial applications.) With the launch of the GTP, TTOs have another important arrow in their marketing quiver. That’s because this type of passive marketing tool is as essential to TTOs as the active efforts of making phone calls, meeting with prospects at industry conferences, and the like. Continue reading

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NASA FlyerAlthough we’ve been blogging a lot lately about effective technology marketing strategies (especially given our new webinar on this topic), there’s another kind of marketing that we at Fuentek believe is essential for technology transfer offices (TTOs). It might feel like bragging, but communicating the results of technology transfer is as important as executing tech transfer deals. Effective communication tools that illustrate your TTO’s positive achievements demonstrate to your internal and external stakeholders both the value of tech transfer and how successful your TTO is in supporting the mission of your institution. We recently completed a project for NASA that illustrates exactly this idea. Continue reading

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Technology transfer offices (TTOs) have much to gain from incorporating social media into their communications toolbox. With adequate planning and preparation, a TTO’s foray into the social media world can be a successful experience, yielding great exposure and benefits. We at Fuentek have blogged often about how social media’s tremendous reach can deliver real value to TTOs. And as of today, we have yet another resource for tech transfer professionals. We’ve released our white paper entitled, “Leveraging Social Media for Technology Transfer Marketing.” Continue reading

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Tweet key on computer keyboardNow that it’s been little over a year since I took over the Fuentek Twitter® account, I have some advice to share. My previous post covered the basics of tweeting: @-replies vs. mentions, using a scheduler tool to spread your tweets across the day, hashtags, retweeting, and how to get started. Today’s post offers my thoughts about how to tweet effectively. Continue reading

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I’m interacting with lots of young people these days. Last week I went to Chewning Middle School in Durham, NC, to speak with students about my experiences growing up and working my way into a career in the science, technology, engineering, and math (STEM) field. And later this week I’m returning once again to judge the NC Regional FIRST Robotics Competition at the Dorton Arena in Raleigh. Continue reading

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I had the good fortune yesterday to attend NASA’s Technology Day on Capitol Hill. NASA sponsors this event each year to demonstrate how investments in space and aeronautics technology help enable agency goals and at the same time create or improve products and services that benefit life here on Earth. This year’s event, “NASA Technology: Imagine. Innovate, Explore,” featured seven technologies developed in collaboration with NASA, including systems used to assess patient health, monitor water quality, and evaluate disaster risk. Continue reading

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Your Web site is the doorway through which licensees, collaborators, and innovators enter your office, so make sure it enhances the perception of your organization and aligns with your tech transfer goals. This was the message that came through loud and clear from panelists at a session of the recent Association of University Technology Managers® (AUTM®) annual meeting in Anaheim, California. Continue reading

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I’ve recently connected with Springboard Enterprises, an innovative organization that showcases high-quality, women-led companies that are seeking investors. Springboard has a good track record for facilitating spin-out companies (success stories include Constant Contact, ZipCar, Tikatok, and many more) and is providing great opportunities for women entrepreneurs. Continue reading

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It’s a bit like a Tolstoy novel: Happy internship programs are all alike. Well, maybe not alike. But they are pretty consistent across the technology transfer spectrum. This was the consensus of panelists and attendees at a session of the recent Association of University Technology Managers® (AUTM®) annual meeting in Anaheim, California. The dynamic and interactive Frequently Asked Questions about Intern Programs session about effective internship programs attracted quite a crowd, especially considering it was one of the final sessions on the last day of AUTM 2012 (an indicator of how important this topic is to university TTOs). Continue reading

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