Effective Technology Marketing webinarIf you’ve kept up with Fuentek’s webinar series, you know by now that we are committed to perfecting and sharing technology transfer best practices. In our previous webinar, we gave step-by-step, how-to details on performing market-based technology assessments so that tech transfer offices can be more proactive and efficient in selecting the technologies to market and identifying the key next steps. Now, our new webinar, “Effective Technology Marketing: Getting to the Negotiating Table,” goes a step further in helping you make the most of a limited marketing budget. Continue reading

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Prototyping-LautDesignA few months ago, the IP Marketing Blog discussed the OpenUlster program at the University of Ulster in Ireland and its evaluation license. It caught my attention for its efforts to streamline licensing and help mitigate the risks that potential licensees may feel when contemplating a new technology. Here’s how the blogger described it: ‘To take out an evaluation license, which costs just one Pound, the visitor just clicks on the link to download the documents, fill out two forms and return them both to Ulster. “When the license is countersigned by one of our commercialization team, the firm has exclusivity to evaluate that technology,” says [technology commercialization manager Dr. John] MacRae… At the end of the evaluation period… the evaluation license can be converted into a full commercial license.”’ Continue reading

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ramp-up-to-techtransfer-marketingRamping up to successful and cost-effective technology transfer marketing depends not only on a range of proactive research activities but also on thinking through the licensing strategy and a sound marketing plan to help you achieve your goals. The Technology Licensing Strategy A licensing strategy need not be complex or even necessarily written down (although more mature offices may track it as a field in their IP management database). Nevertheless, it is worth taking the time to explicitly think about (1) what your goals are for the technology and (2) what type of licenses and licensees you should seek to meet those goals. Continue reading

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I’m pleased to bring you this month’s list of articles that we at Fuentek feel are worth reading. Many of these are pretty new, while some are oldies but goodies. Several of the pieces hovered around a similar theme, resulting in a slightly longer list despite the shorter month. Good thing we have leap day this year! Continue reading

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Updated September 2016 • Whether you are a technology transfer manager seeking licensees for an innovation or an entrepreneur launching a technology-based startup, constructing an effective technology overview and its value proposition is paramount. These two related items play a crucial role in understanding and cultivating market interest in the technology. You use them in gathering market feedback as well as in implementing the marketing strategy. So what are they? Continue reading

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Don't file blindlyThe impending shift from a “first to invent” to a “first inventor to file” structure under the recently passed America Invents Act is causing quite a bit of turmoil in the technology transfer industry. The U.S. Patent and Trademark Office has provided some explanations via FAQs and a letter from director Kappos, yet the rumblings continue. Some in the industry suggest that the appropriate response is to file quick-and-dirty provisionals on virtually everything that comes in the door. I’m sure technology transfer offices (TTOs) hear this advice. But I sincerely hope they do not heed it. Continue reading

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Screenshot of http://www.fuentek.com/insights-IP-mgmt-processes.php?i=0If you’re a regular reader of this blog, you know that Fuentek is pleased to share the insights we’ve learned in the past decade of providing technology transfer services to a wide range of clients. So it is with great pleasure that we unveil the newly updated Insights section of the Fuentek Web site. This section gathers together the many diverse resources we offer on a wide range of tech transfer topics. Continue reading

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Nickel-and-dime'ingThere have been a lot of articles recently about universities giving away IP rights for free. The specifics of each vary, and most seem to have advantages that will help accelerate the transfer of technology. But some go further than others. Continue reading

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What’s the best way to get federally funded technologies out of university and federal labs and into the market? This is the big question of late, and it’s generating a lot of hubbub. Regardless of the merits of all of the initiatives, directives, and legislation, I think a key aspect is being overlooked. As any technology transfer office (TTO) can tell you, not every technology emerging from federal R&D spending will be the next Honeycrisp™ apple, implantable pacemaker, or Red Hat, Inc. But some do have the potential to launch new companies, improve or expand the product/service offerings of existing companies, create jobs, or otherwise positively impact the U.S. economy and/or provide humanitarian benefits. The question is: Which technologies? And, more importantly, how do TTOs find them and commercialize them efficiently? Continue reading

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We at Fuentek have run across some interesting items that I think you’ll want to read. In fact, we’ve decided to turn this occasional post into a monthly feature on our blog. Happy reading, and let us know what you think by posting a comment below or by sending us a private message via our Contact Us page. Continue reading

Posted in Economic Development, Marketing Intellectual Property, Symbiotic Innovation, Technology Commercialization Processes, Technology Transfer Offices, Worth Reading | Tagged | 2 Comments