We at Fuentek have run across some interesting items that I think you’ll want to read. In fact, we’ve decided to turn this occasional post into a monthly feature on our blog. Happy reading, and let us know what you think by posting a comment below or by sending us a private message via our Contact Us page. Continue reading

Posted in Economic Development, Marketing Intellectual Property, Symbiotic Innovation, Technology Commercialization Processes, Technology Transfer Offices, Worth Reading | Tagged | 2 Comments

Though it may be tempting to jump immediately into marketing an exciting technology that seems bound for tech transfer success, it’s important to look before you leap to ensure you’re making the best decisions about where to allocate your finite time and resources. Proactive research and planning is critical for developing marketing strategies that are efficient and cost-effective. We’ve blogged about this in our posts about the initial rapid screening and the more in-depth market-based assessment—the two steps for making informed commercialization decisions. The market-based assessment is so essential to technology transfer success that Fuentek has released a free webcast about it. Continue reading

Posted in Competitive Intelligence, Marketing Intellectual Property, Technology Commercialization Processes | Tagged , | Comments Off on Why Can’t I Just Start Marketing? A Tech Transfer Webcast

Earlier this week I participated in the Raleigh Innovation Summit, which was held to create a unified vision for the city’s future in the areas of innovation and entrepreneurship. Groups discussed creating an innovation center in Raleigh, branding Raleigh as a city of innovation, creating partnerships, and bringing more money to the region. A lot of great ideas were generated, and participants have been encouraged to keep sharing them. So in addition to what you’ll see in tweets (#innovateRAL), here are some of my ideas: Continue reading

Posted in Economic Development | Tagged | 1 Comment

There’s been a lot of discussion among universities and others about the inclusion of the “free agency” concept in Section 7 of the Moran–Warner Startup Act. This is the idea proposed by the Kauffman Foundation to allow professors to choose their own agents to help transfer their technology rather than be tied to their home university’s technology transfer office (TTO). This post is not about the merits of the idea. I’m writing this post to point out some key questions that need to be answered for such a plan to be realistically implemented. Continue reading

Posted in Economic Development, Technology Transfer Offices | Tagged , , , | 4 Comments

In working on technology assessments, it’s important to consider the most critical factors in order to efficiently determine the commercialization potential of your technology. After you’ve done all of your market-based assessment research, you should have a pretty good gut feeling about the commercialization potential of the technology. So to verify that your gut is right, we find that it’s often sufficient to evaluate just a few key factors in your final analysis rather than get mired down in a lengthy list. Continue reading

Posted in Competitive Intelligence, Marketing Intellectual Property | Tagged | Comments Off on Less Is More: Commercialization Factors for Technology Evaluation

Depending on the technology, incorporating videos into Web sites, blogs, and e-mail marketing campaigns can be a cost-effective method of promoting tech transfer opportunities. In particular, videos can be a wonderful way to present information on and demonstrate the capabilities … Continue reading

Posted in Marketing Intellectual Property | Tagged | 2 Comments

Has your tech transfer office set some resolutions for 2012? I’ve been doing some thinking about that, particularly in the context of the political landscape of late that TTOs must navigate. It’s certainly not news that in the last few years politics has been wagging the dog when it comes to tech transfer. And 2011 was no exception. For example, there was a big push toward using tech transfer to generate economic development and startups. But well-intentioned policies are not always aligned with what really brings value to technology communities, not to mention the universities and government labs where the technologies originate. Continue reading

Posted in Economic Development, Technology Commercialization Processes, Technology Transfer Offices | Tagged , | Comments Off on Tech Transfer Resolutions for the New Year

While everyone likes a sprint, the reality is that tech transfer with the greatest impact usually is a marathon. Negotiating effective tech transfer agreements can seem as arduous, and there are so many steps along the path where you can … Continue reading

Posted in Licensing and Deal Making, Stories From the Field | Tagged | Comments Off on Great Tech Transfer Is a Marathon, Not a Sprint: Stories from the Field

Innovators can often be a huge asset when you are in discussions with a potential licensee. After all, they bring more knowledge and expertise about the invention to the table than anyone else. They also often are a good source of information about potential applications and target markets. But as we at Fuentek have learned over many years of experience, one should never underestimate the strength of the connection between the innovator and his or her invention–and how that can help or hinder the commercialization process. Let’s take a look at a specific example. Continue reading

Posted in Marketing Intellectual Property, Stories From the Field | Tagged , | Comments Off on Managing Innovator-Prospect Interactions: Stories from the Field

U turnWhen moving from the screening into the assessment phase of IP management, it’s important to keep an open mind—and open ears—during the market-based assessment. I say “ears” because Fuentek assessments include interviews with industry experts, which provide extremely valuable market information that guides decisions about how, where, and when—or even whether—to begin marketing the technology. Listening carefully to what industry experts have to say about the market’s needs with respect to the technology lets you know which action is most appropriate. And in some cases, this means not merely holding off on marketing but actually stopping the assessment early. Let’s take a look at a real-world example. Continue reading

Posted in Stories From the Field, Technology Commercialization Processes | Comments Off on When You Know the Answer, Stop Asking: Stories from the Field