Welcome to the Advanced Energy B2B conferenceWe’ve been blogging a lot about trade shows recently. (Have you taken our current poll?) And today is no exception! Last week I had the pleasure of attending the Advanced Energy B2B Conference & Expo in Akron, Ohio. I was part of the NASA Glenn Research Center’s Business Development & Partnerships Office contingent, seeking partnerships with the local businesses, government and economic development agencies, and universities. Produced by Nortech and the Summit County Mayors Association, this was one of the better trade shows I have attended. Why is that? Below are features that made this conference a success. You can use these as a gauge in deciding whether to attend a trade show to market your technologies or network with potential partners. Continue reading

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Five-part NASA booth Fuentek developed for 2008 MODSIMWe have found that industry conferences and trade shows can be a great way to connect with potential partners and licensees. Not only are they a captive audience, but often they’ve chosen to come to the event because they are interested in talking about collaboration. Having a booth or other display is one way to create opportunities for those conversations. If you choose to go that route, then the type of display or booth you bring should match your goals and the type of event. For example,… Continue reading

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Online listings are a great way to market technologies–whether you are actively seeking licensees, or passively marketing the technology to potential partners. Fuentek has developed a proven strategy for marketing technologies online, and in a new webcast we share some great insights about how (and why) to take advantage of online tech marketing. We’ll show you what an effective technology marketing Web page looks like, with info about the must-have elements to include and a real-world example for further insight. Continue reading

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shattering lightbulbPatents have been getting some pretty bad press lately. Between stories about patent trolls in The Economist and on NPR’s This American Life and the patent wars raging between Apple, Google, Microsoft, HTC, Samsung, etc., tech transfer professionals are probably finding their cocktail party conversations getting a bit more interesting… and not in a good way. As the public hears more, some question why we have patents at all. They think that if patents are causing this much trouble, they must be bad. This misconception is a problem that technology transfer offices (TTOs) can and should proactively work to overcome. Continue reading

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LinkedIn
A few weeks ago I blogged on the results our poll on the most effective way to encourage innovators to participate in tech transfer. Since then, the conversation has continued on LinkedIn® via the Technology Transfer Valorisation group. Some great ideas were shared in that group. Since some readers of our blog might not be members of that group, I’d like to share them here. Continue reading

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If your technology transfer office (TTO) has a large tech portfolio, you certainly don’t have time to actively market every innovation. Even if your portfolio is on the smaller side, doing so is probably not the most efficient use of your time and resources. Let’s face it, some technologies have greater market potential than others. That’s why Fuentek finds our technology screening process to be critical to efficiently weeding out technologies that are not ready for licensing, helping you get to the best—fast. Continue reading

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Managing intellectual property (IP) is often handled best with a phased approach. Fuentek recommends a strategy that is both proactive and strategic to identify the valuable technologies in your portfolio and then determine the best way to market them. This is captured in our webinar, A Step-by-Step Process for Technology Screenings: Technology Triage for TTO Professionals and Interns. When we originally presented this webinar back in May, we tweeted about some key ideas that were presented about narrowing down your technology portfolio to get to the most likely innovations for deals. The full webinar is available for download if you missed it, or you can get a preview by registering for our free webcast. Continue reading

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Following on the heels of last week’s post about the hottest tech transfer topics on our blog this past year, I wanted to point out a few interesting articles and blogs that have caught Fuentek’s attention in recent months that are definitely worth a read. Continue reading

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When giving prospects expert information about a technology available for licensing, there’s nothing like getting the facts straight from the horse’s mouth. Or, in our case, the inventor’s mouth! For some of Fuentek’s efforts to secure licensees or partners for client technologies, the inventor has played a key role. Inventors add a perspective that few others can bring to the table, and they can lend extremely important credibility to your marketing message. One great way to use inventors effectively in technology marketing is to have them record podcasts about their technologies. Continue reading

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Today is the 2-year birthday of the Fuentek blog! Looking back, we have seen some big issues in our industry. We’ve covered quite a few of them here, and a peek at our analytics suggests that there are, indeed, some hot topics.

Below is a list of the blog posts that were tops this past year.

 

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