Editor’s note: For more on this topic, see the blog post “Screening Techs Before Patenting Pays Off: Running the Numbers“ Several recent posts on the Fuentek blog have talked about having interns perform technology screenings. You probably also noticed that … Continue reading

Posted in Technology Commercialization Processes | Tagged , | Comments Off on The Value of Technology Screenings: Let’s Do the Math

A week ago, I got the chance to put our tips for webinar trainers into practice with our webinar How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort. Personally, I thought the session went well, … Continue reading

Posted in Technology Transfer Offices | Comments Off on Thoughts about Our First (and Next!) Tech Transfer Webinar

It’s tempting to think of interns as cheap/free labor. But you must invest in them before they can provide a valuable return to your technology transfer office (TTO). To get the most of your interns—and for them to get the … Continue reading

Posted in Technology Transfer Offices | Tagged | Comments Off on TTO Intern Success Is a Two-Way Street

Just as I expected, the games of the NC Regional FIRST Robotics competition this past Friday and Saturday were fun and exciting! I was lucky enough to be a judge again this year, meeting new kids and seeing many of … Continue reading

Posted in STEM (Science Technology Engineering Math) | Comments Off on Lots of Rookies Show Infectious Enthusiasm at NC FIRST!

RedStool-Straight_IMG_0029-900pxEffectively managing intellectual property (IP) requires being selective about where to direct your limited resources. Not every technology can (or should) go to market. So how do you determine which innovations are poised for commercialization success and which have low-potential and should be released/abandoned? For the most efficient use of resources, the best practice is to start with a technology screening. Today we’ll consider what that involves. Triage First to Check for Red Flags When a technology first comes into the office — usually in the form of an invention disclosure — there is the preliminary step of confirming that the technology doesn’t have any major show-stoppers. Before investing any resources in screening the technology… Continue reading

Posted in Competitive Intelligence, Tech Transfer Basics, Technology Commercialization Processes | Tagged | Comments Off on Screening: Is the Technology Fit for Commercialization?

Yesterday and today you’ll find me in Raleigh’s Dorton Arena for my second year as an inspector for the NC FIRST robotics competition. (Click here to read about my experiences last year.) As was the case last year, gracious professionalism … Continue reading

Posted in STEM (Science Technology Engineering Math) | Comments Off on Live from the 2011 NC FIRST Robotics Competition

Fuentek is pleased to present the full results of our first online survey. The subject was social media—a topic I’ve been eating, breathing, and sleeping in preparation for the webinar we just finished! (If you missed it, you can sign … Continue reading

Posted in Marketing Intellectual Property, Polls | Tagged | Comments Off on This Just In: The Full Results Of Our Social Media Survey!

Webinar How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort You know that social media is the new business as usual. You know you should incorporate social media into your marketing tool box, posting content … Continue reading

Posted in Marketing Intellectual Property | Tagged | Comments Off on Webinar: How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort

I’ve been engaged with technology transfer and marketing since the early 1990s. And wow, have things changed in the ways we reach out to potential licensees and partners! I still remember doing flyer snail mailings and faxing in the early … Continue reading

Posted in Marketing Intellectual Property | Tagged | Comments Off on Social Media: Choose the Right Sites and Make Your Message Clear

We’ve blogged a bit at Fuentek about our client’s award-winning technologies. But it’s pretty exciting when our own work receives an award. Later today Fuentek will be receiving an award from the Carolina Chapter of the Society for Technical Communications … Continue reading

Posted in Marketing Intellectual Property, Technology Transfer Offices | Tagged , | Comments Off on Tips for Creating Effective Yearly Reports for Tech Transfer Programs