I’m getting really excited about our upcoming webinar on social media, How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort. It’s coming up very soon—next Thursday on April 7—so we’re in the last few days … Continue reading

Posted in Marketing Intellectual Property | Comments Off on It’s Almost Time: Have You Registered For Our Social Media Webinar?

Spring has sprung—and we all know what that means: Tulips! Daffodils! Résumés! That’s right! Now is the time to get the process underway for staffing your university tech transfer office (TTO) with interns. As discussed in our white paper about … Continue reading

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I’m getting really excited about the upcoming NC FIRST (For Inspiration and Recognition of Science and Technology) Robotics competition, April 7-9 at Dorton Arena in Raleigh! The 36 teams from across the state are gearing up to participate in this … Continue reading

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Universities can be a hotbed of innovation, and tech transfer offices (TTOs) are tasked with finding and spinning out the next big thing. They face several unavoidable challenges as they move academic researchers’ innovations, technologies, and other intellectual property into … Continue reading

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If you’ve been reading our blog for a while, you know that social media for technology transfer is really on my mind these days, especially given last month’s webinar with Technology Transfer Tactics and our April 7th webinar: How I … Continue reading

Posted in Metrics, Technology Transfer Offices | Tagged | Comments Off on Musings on Social Media Metrics (and Webinar Winners!)

Having majored in creative writing with a focus in poetry, I think limitations help us communicate more clearly. So taking over Fuentek’s Twitter account seemed like a natural fit for me. Note: For those of you who don’t know, Fuentek … Continue reading

Posted in Marketing Intellectual Property, Technology Transfer Offices | Tagged | Comments Off on “140 Characters Is Plenty!” Says Fuentek’s Chief Tweeter

I read the recent Technology Transfer Tactics article, “Ready-to-Sign Licensing Boosts Efficiency and Deal Flow,” with great interest as I flew to Las Vegas for the AUTM® 2011 conference. When the University of North Carolina launched its Carolina Express License … Continue reading

Posted in Economic Development, Licensing and Deal Making, Metrics | Tagged , , | Comments Off on Ready-to-Sign Licensing Agreements: Does One Size Fit All?

If you read the Fuentek blog regularly, it should come as no surprise that Fuentek is an advocate of the Symbiotic Innovation approach to open innovation. In fact, we pioneered Symbiotic Innovation—it’s our philosophy that spin-in and spin-out practices are … Continue reading

Posted in Symbiotic Innovation | Tagged | Comments Off on Proctor & Gamble Open Innovation Twitter Chat Describes Symbiotic Innovation Success

Negotiating royalties is challenging under the best of circumstances. In this post, I outline several real-world examples of successes, near-failures, and collapsed deals.   Example 1: David versus Goliath Several innovators (we’ll call them the Davids) from a corporate giant … Continue reading

Posted in Licensing and Deal Making, Stories From the Field | Tagged | Comments Off on Lessons from Royalty Negotiations: 3 Stories from the Field