Negotiating royalties is challenging under the best of circumstances. In this post, I outline several real-world examples of successes, near-failures, and collapsed deals.   Example 1: David versus Goliath Several innovators (we’ll call them the Davids) from a corporate giant … Continue reading

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Yesterday I had the pleasure of participating in the Technology Transfer Tactics webinar, Turn Social Media into a Marketing Home Run for Your TTO. Whenever I participate on a panel, I always find that I can learn something from my … Continue reading

Posted in Marketing Intellectual Property | Tagged | 2 Comments

If you have been following Fuentek on Twitter or looked at our newly designed Web site recently, you know that we’re currently conducting a survey on the use of social media tools by technology transfer offices (TTOs). Have you taken … Continue reading

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The U.S. Patent and Trademark Office has recently announced a new program to allow companies to pay $4,000 (rather than the standard ~$1,000) to have the review of a patent application expedited. Currently patents take about 35 months to process … Continue reading

Posted in Competitive Intelligence, Licensing and Deal Making | Tagged | 1 Comment

I was gratified last week to watch a video with University of California at Berkeley Professor Henry Chesbrough—who has been called the father of open innovation—discussing his new book: Open Services Innovation. I enjoyed this video not only because what … Continue reading

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A large part of successful technology licensing is remembering that one size does not fit all when it comes to structuring royalty rates. Sure, standardization can help streamline your work. But in some cases, you have to take a creative … Continue reading

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Fuentek is excited to announce the recent redesign of the Dryden IPP Web site. Technology transfer offices across the country strive to find the most effective ways to market available technologies as well as to communicate with and attract potential … Continue reading

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Last week I read an interesting article on Beyond the First World. Terry Young discussed four reasons for establishing a technology transfer office (TTO) at universities. Making money was not on that list, and I agree that TTOs (wherever they … Continue reading

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Kolon Industries, Inc.—one of Fuentek’s technology transfer clients—has developed a transparent, flexible, colorless polyimide material that will revolutionize a wide range of electronics applications. And attendees at next week’s 10th Annual Flexible Electronics and Displays show in Phoenix, Arizona will … Continue reading

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Blog Series Making Hard Choices: How and When to Shut Down Technology Marketing Efforts This collection of blog posts presents several case studies about making the tough call to cancel the effort and move on. Download PDF.  

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