I recently had an opportunity to speak to the Raleigh, NC chapter of the Women Presidents’ Organization about social media and how to leverage it for business. This astute group of women included owners of businesses ranging from environmental services … Continue reading

Posted in Marketing Intellectual Property, Technology Transfer Offices | Tagged | 1 Comment

LinkedIn is a great tool for finding a job, but it’s also valuable for intellectual property (IP) marketing, generating potential licensing leads. Here’s how I get the most out of LinkedIn for technology transfer marketing. When I am looking for … Continue reading

Posted in Marketing Intellectual Property, Virtual Teams | Tagged | 1 Comment

Editor’s note: This is the last in a six-post series on how Fuentek views technology licensing through a new PRISM. Metrics are one of the most challenging aspects of licensing that any technology transfer office (TTO) faces when pursuing commercialization … Continue reading

Posted in Licensing and Deal Making, Metrics, Technology Commercialization Processes | Tagged | Comments Off on Metrics to Measure Your Technology Licensing Success: The M in PRISM

Editor’s note: This is the fifth in a six-post series on how Fuentek views technology licensing through a new PRISM. Many people cite Winston Churchill as saying that “Consistency is the hobgoblin of little minds.” But there is a key … Continue reading

Posted in Licensing and Deal Making, Technology Commercialization Processes | Comments Off on Using Consistency to Streamline Your Technology Licensing Process: The S in PRISM

Updated Oct. 12, 2010 Editor’s note: This is the fourth in a six-post series on how Fuentek views technology licensing through a new PRISM. Success in pursuing proactive intellectual property (IP) management and technology commercialization depends upon having a solid … Continue reading

Posted in Competitive Intelligence, Licensing and Deal Making, Technology Commercialization Processes | Comments Off on The Ins and Outs of Information Management in Technology Licensing: The I in PRISM

The Non-Destructive Evaluation (NDE) team at NASA’s Marshall Space Flight Center is looking for a partner that can provide information and expertise to support a study of how defects are created during various friction stir welding (FSW) techniques. In addition, … Continue reading

Posted in Available Techs & Partnership Opportunities | Comments Off on NASA Seeks Partner for Non-Destructive Evaluation for Friction Stir Welding

Blog Series Viewing Technology Licensing through a New PRISM This collection of blog posts outlines Fuentek’s Prioritize, ROI, Information Management, Streamline, Measure focus. Download PDF.

Posted in Licensing and Deal Making, Technology Commercialization Processes | Tagged , | Comments Off on Viewing Technology Licensing through a New PRISM

Editor’s note: This is the third in a six-post series on how Fuentek views technology licensing through a new PRISM. How do you decide if the return is worth the investment when you’re prioritizing your technology licensing opportunities? There are … Continue reading

Posted in Licensing and Deal Making, Technology Commercialization Processes | Comments Off on Calculating the R and I in ROI: The R in PRISM of Technology Licensing

Editor’s note: This is the second in a six-post series on how Fuentek views technology licensing through a new PRISM. Whether your intellectual property (IP) portfolio is small or enormous, prioritizing your commercialization opportunities let’s you put your money and … Continue reading

Posted in Licensing and Deal Making, Technology Commercialization Processes | Comments Off on Always Prioritize Your Technology Licensing Opportunities: The P in PRISM

Any good sales person knows that a one-size-fits-all approach to sales presentations never works. The same is true for marketing presentations for intellectual property. To be most effective, the technology manager must help inventors tailor their presentations to match the … Continue reading

Posted in Marketing Intellectual Property | Comments Off on Tailor Your Marketing Pitch through Effective Listening