Tag Archives: Licensing-Stories from the Field

5 Tips for Cultivating Tech Transfer Marketing Leads

Today for the final installment in our Marketing Mondays series, I’m going to talk about cultivating your leads. The advice and examples offered here are designed to help your technology transfer office (TTO) stay in the sweet spot of putting in enough time to develop a qualified prospect without wasting time trying to force something that’s not meant to be. Continue reading

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Balancing Assertiveness and Patience in Tech Transfer: A NASA Case Study

Balancing_iStock_000068897451_lowrez_croppedEarlier this spring, NASA’s Armstrong Flight Research Center (AFRC) signed a license allowing Vigilant Aerospace Systems to integrate its patent-pending sense-and-avoid system into the startup company’s FlightHorizon™ avionics platform. This deal is noteworthy not only because it may improve flight safety for all kinds of aircraft, including UAVs/drones, but also because it provides a valuable tech transfer case study. Continue reading

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Putting Market Data to Work for Tech Transfer: Stories from the Field

BoyWithBinoculars_iStock_000058151110Gathering and analyzing market data may be at the heart of developing the technology transfer strategy, but its value is not limited to the go/no-go decision and planning how to move forward. There are some less obvious but extremely impactful ways that market data can be a useful tool for a tech transfer office (TTO). Here are four projects I’ve worked on recently that illustrate some of the powerful ways your TTO can make use of market data. Continue reading

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Prototyping Licenses: Another Angle on Evaluation Licenses for Technology Transfer

Prototyping-LautDesignA few months ago, the IP Marketing Blog discussed the OpenUlster program at the University of Ulster in Ireland and its evaluation license. It caught my attention for its efforts to streamline licensing and help mitigate the risks that potential licensees may feel when contemplating a new technology. Here’s how the blogger described it: ‘To take out an evaluation license, which costs just one Pound, the visitor just clicks on the link to download the documents, fill out two forms and return them both to Ulster. “When the license is countersigned by one of our commercialization team, the firm has exclusivity to evaluate that technology,” says [technology commercialization manager Dr. John] MacRae… At the end of the evaluation period… the evaluation license can be converted into a full commercial license.”’ Continue reading

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Great Tech Transfer Is a Marathon, Not a Sprint: Stories from the Field

While everyone likes a sprint, the reality is that tech transfer with the greatest impact usually is a marathon. Negotiating effective tech transfer agreements can seem as arduous, and there are so many steps along the path where you can … Continue reading

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Managing Innovator-Prospect Interactions: Stories from the Field

Innovators can often be a huge asset when you are in discussions with a potential licensee. After all, they bring more knowledge and expertise about the invention to the table than anyone else. They also often are a good source of information about potential applications and target markets. But as we at Fuentek have learned over many years of experience, one should never underestimate the strength of the connection between the innovator and his or her invention–and how that can help or hinder the commercialization process. Let’s take a look at a specific example. Continue reading

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A NASA Dryden Fiber Optic Technology Makes Its Way into the Marketplace

 As you might have noticed from Fuentek’s news feed or on R&D Magazine‘s Web site, NASA’s Dryden Flight Research Center has signed a licensing deal with 4DSP. I for one am pretty excited about this tech transfer success because Fuentek has supported Dryden in this effort. Long-time readers of our blog might remember our post about Dryden’s fiber optic shape sensors technology. But our support of Dryden didn’t begin there. We actually started off with a market-based assessment of the technology’s suite of innovations. Continue reading

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Thoughts on the Quick Deal versus the Strategic Play… Or, When the Bird in the Hand Is NOT Worth Two in the Bush

I’ve been thinking recently about deals. Well, obviously, we’re almost always thinking about deals! But specifically, I’ve been thinking about those deals that seem to fall into your lap. The bird-in-the-hand deals certainly can save time and marketing resources. And … Continue reading

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Perception Is Reality When Negotiating a Deal

We know that not all technology transfer deals are created equal. And in some cases, the estimated value of a deal can appear to be so low that it’s not worth going after. So how do you know when to … Continue reading

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Lessons from Royalty Negotiations

Blog Series Lessons from Royalty Negotiations This collection of blog posts outlines several real-world examples of successes, near-failures, and collapsed deals. Download PDF.

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