Tag Archives: Marketing Communications-Other Insights

Nail It at the Design/Business Competition: Advice for Undergrad Engineering Students

LAatNCSU-screen_2015Keep in mind that many of the judges are shopping for employees. This is your chance to impress them. You might get a job out of it. Plus, the skills we’re talking about today are relevant for the rest of your life: getting a job or your next slug of funding, pitching projects internally, negotiating for salary/promotion. Even if you become a professor, you’ll be selling all the time as you try to get lab equipment or funding. Like it or not, you will constantly be selling for the rest of your professional life in order to advance your career. Continue reading

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Shark Tank and Beyond: Helping Researchers Pitch to Investors, Licensees, and Partners

Shark_iStock_000054215058Today you get a sneak peek at a webinar I’ll be moderating next Tuesday, July 21st to teach technology transfer offices (TTOs) how to coach researchers on speaking with potential collaborators, funders, licensees, and others. These skills also apply when the innovator is launching a startup and talking to venture capitalists (VCs)… even those featured on Shark Tank. Called “Best Practices for Coaching Researchers on Pitching to Investors, Licensees, and Partners,” this Technology Transfer Tactics webinar will focus on… Continue reading

Posted in Collaborative Research and Development, Economic Development, Licensing and Deal Making, Marketing Intellectual Property | Tagged , , | Comments Off on Shark Tank and Beyond: Helping Researchers Pitch to Investors, Licensees, and Partners

Infographic: The Road to Technology Transfer

Fuentek-TTO-process-thumnail-300pxAt one time or another, most technology transfer offices (TTOs) — particularly at universities, government labs, and other non-corporate entities — are asked why discoveries aren’t getting into the marketplace faster. Or more frequently. Or both. Whether this question comes from innovators, administrators, or legislators, TTOs say they struggle to answer it clearly and succinctly. Explaining the complexities of technology transfer is not easy, yet it is easy to sound defensive. Over time, we at Fuentek heard from so many tech transfer professionals about this being a challenge that we decided to do something to help them with this explanation. Since a picture is worth a thousand words, we developed an infographic that lays out a representative path from innovation to product launch. Entitled “The Road to Technology Transfer,” the infographic moves from… Continue reading

Posted in Technology Commercialization Processes, Technology Transfer Offices | Tagged , , , | 2 Comments

Copyright Trolls and Infringement: Tips for Tech Transfer Professionals

OnlineParalegalDegreesInfographicLydia Bailey of Online Paralegal Degree Center recently sent me an infographic to share with our blog readers. It was called “What Every Website Owner Should Know about Copyright Trolls.” It was definitely worth sharing, plus it reminded me of something that happened with a client. The infographic begins with a brief overview of what copyright is and how you can (and can’t) use someone else’s copyrighted works. Then it goes on to explain what copyright trolls do, how they do it, and how to fight them. In addition to the valuable information it provides, this infographic also touches on a pet peeve of mine — not so much the trolls, but those who infringe on copyrighted works. Continue reading

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AUTM Annual Meeting: 6 Networking Tips for Industry and TTOs

Preparation ChecklistThanks to the proactive efforts by AUTM® the past few years, the national meeting will have significant industry representation, including key new participants from outside the life sciences such as Samsung and Raytheon. This provides an ideal opportunity for university technology transfer offices (TTOs) and high-tech companies to lay the groundwork for establishing mutually beneficial collaborations and licenses. To make the most of your time at the AUTM meeting, I recommend taking these six actions right away. Continue reading

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Helping Innovators Communicate at the Right Level for Any Audience: Tips for TTOs and a New Webinar

pitching-for-innovators-webinar-250pxInnovators can be a huge asset in helping market their technologies to potential partners, licensees, and investors, as they bring unique knowledge and expertise to any discussion. However, successfully communicating the value of their inventions in a discussion, presentation, or networking event can be challenging for innovators precisely because of their knowledge and expertise. We recommend training inventors to ask themselves the following key questions as they evaluate how their innovation might fit into a particular market:… Continue reading

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TTOs Weigh in on Social Media: Proponents and Detractors Offer Important Insights

Reprinted from AUTM Newsbrief.

Both skeptics wondering whether social media is worth the effort and social media enthusiasts are likely to find the results interesting. Although the brief survey was unscientific, the results provided data on the positive impact of social media as well as valid concerns about the use and role of these tools. An analysis of the responses sheds light on how TTOs can increase the value of social media while avoiding the negative situations cited by some respondents. Continue reading

Posted in Marketing Intellectual Property, Polls, Technology Transfer Offices | Tagged , , | 1 Comment

Insights from Social Media Panel

Last week I had the great opportunity to participate in a social media panel at the 2013 meeting of the Association of University Technology Managers®. My fellow panelists and I were thrilled to have a large audience with very engaged participants. I’d like to share a few of the themes that I found to resonate most strongly with our audience, based on both their questions and their facial expressions! Continue reading

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Advice for Heightening Inventors’ IP Awareness

Collage of intellectual property terminologyNot too long ago, a Forbes post from UCLA’s John Villasenor entitled “Intellectual Property Awareness at Universities: Why Ignorance Is Not Bliss” caught my eye. It discussed the importance of teaching the next generation of engineers, scientists, and innovators “what IP is and why it matters.” Having conducted an informal survey of engineering grad students, Villasensor discovered that their understanding of IP was woefully lacking. He rightfully raised the question:… Continue reading

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Advice for DoD (and Other Federal) Tech Transfer Professionals

Last week I returned to the annual workshop of the Technology Transfer Integrated Planning Team of the Department of Defense (DoD) to give two presentations that I think our readers will find of interest. One session focused on the Global Technology Portal (GTP) launched earlier this year by AUTM®, while in the other I discussed using social media to enhance tech transfer. Yes, we’ve blogged quite a bit about AUTM’s GTP and Fuentek’s social media advice in the past, but stick with me because the info and insights I’m sharing today definitely caught the attention of the DoD tech transfer professionals. Continue reading

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