Tag Archives: Marketing Strategies-Key Insights

How to Write an Effective Technology Overview and Value Proposition: Webcast Guidance for Tech Transfer and Startups

Updated September 2016 • Whether you are a technology transfer manager seeking licensees for an innovation or an entrepreneur launching a technology-based startup, constructing an effective technology overview and its value proposition is paramount. These two related items play a crucial role in understanding and cultivating market interest in the technology. You use them in gathering market feedback as well as in implementing the marketing strategy. So what are they? Continue reading

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Why Can’t I Just Start Marketing? A Tech Transfer Webcast

Though it may be tempting to jump immediately into marketing an exciting technology that seems bound for tech transfer success, it’s important to look before you leap to ensure you’re making the best decisions about where to allocate your finite time and resources. Proactive research and planning is critical for developing marketing strategies that are efficient and cost-effective. We’ve blogged about this in our posts about the initial rapid screening and the more in-depth market-based assessment—the two steps for making informed commercialization decisions. The market-based assessment is so essential to technology transfer success that Fuentek has released a free webcast about it. Continue reading

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Ramp Up to Tech Marketing Part 1: Proactive Research to Make an Impact

ramp-up-to-techtransfer-marketingOnce the technology transfer office (TTO) knows that a technology is fit for commercialization, it’s time to ramp up for actual marketing. This involves a variety of proactive research and planning activities that are critical for successful and cost-effective marketing. Identify the Target Market Developing a roadmap for successful marketing starts with identifying exactly who your prospective licensees are. The best practice is to start by considering the value chain. Because the value chain outlines the primary players in an industry, it is an essential tool to identify target markets and prospective licensees. It can also help ensure that you don’t waste time talking to companies who may be “interested” in your technology because they may want to use it but are not in the right value chain position to license it. Continue reading

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Webinar: Stop Reacting, Start Proacting: Planning for Strategic Tech Marketing

If you read the Fuentek blog regularly, you’re probably familiar with the technology screening webinar we launched earlier this year. Well, today we announced a new webinar that provides training on what comes next for technologies that show potential for commercialization success. The “Stop Reacting, Start Proacting: Planning for Strategic Technology Marketing” webinar helps you not only be more proactive and efficient in selecting the technologies you market but also develop the right marketing plan for each one. Planning for technology marketing is important. Once you’ve figured out whether an innovation has what it takes to make further investment in commercializing it worthwhile, then you need to… Continue reading

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How Does Your Marketing Message Sound? Free Webcast Now Available!

Fuentek is a big believer in the power of a specific, tailored marketing message. Our own marketing communications process follows the AMMO approach: Audience Message Mechanism Outcome. You may have read about AMMO on our blog in the past, but we wanted to highlight a few more details of this approach, specifically related to the Message. So, we’ve put together a free webcast to give you expert insight into the nuances of Crafting Your Tech Marketing Message. Continue reading

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How and When to Shut Down Technology Marketing Efforts

There’s no time like the new year to reflect and reassess. Where are your marketing efforts working, and where are they stalled? Remember: For every hour spent on a technology going nowhere, your team could be digging for gold on … Continue reading

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Five Common Sense Tips for Marketing Technology

I recently worked on a new licensing deal for a Fuentek client and wanted to share a few tips that led to our success. These ideas about marketing intellectual property are not unlike the best practices that my Fuentek colleagues … Continue reading

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