At Fuentek, we enjoy working collaboratively with our clients to implement innovative outreach strategies. In October 2011, Fuentek had the privilege of helping a forward-thinking team at NASA’s Glenn Research Center — led by Dr. Paul Bartolotta — to organize an Automotive Workshop. Although Glenn had dozens of technologies that would be of enormous interest to automotive companies, they did not routinely interact with major players in the auto industry. And they didn’t want to push out all of their potentially relevant technologies to see which might catch the attention of auto industry executives. Instead, Glenn wanted to… Continue reading
Although we’ve been blogging a lot lately about effective technology marketing strategies (especially given our new webinar on this topic), there’s another kind of marketing that we at Fuentek believe is essential for technology transfer offices (TTOs). It might feel like bragging, but communicating the results of technology transfer is as important as executing tech transfer deals. Effective communication tools that illustrate your TTO’s positive achievements demonstrate to your internal and external stakeholders both the value of tech transfer and how successful your TTO is in supporting the mission of your institution. We recently completed a project for NASA that illustrates exactly this idea. Continue reading
Before you pick up the phone to gather industry opinions as you assess a technology’s commercial value, do some homework to identify the right experts to call. Who are they? Target those who are most likely to influence or have a viable interest in adopting the technology. How do you find them? Consider the value chain. In doing hundreds of assessments for our clients, Fuentek has found the value chain to be an essential tool to identify target markets and prospective licensees. Basically, the value chain is… Continue reading
Two weeks ago we launched a poll asking tech transfer offices (TTOs) what tends to be the primary reason for technology marketing efforts not ending in a deal. The early results are starting to show a trend. (You can still take the poll, BTW.) As you can see in the pie chart, few respondents said the problem tended to be caused by internal issues, such as a lack of resources or a time-consuming process. Instead, the majority (77%) attribute it to a lack of market interest or to technology issues. Continue reading
If you’ve been through the long process of evaluating many technologies for commercialization, you know the feeling that comes with seeing the potential of the best innovations as they rise to the top. But what do you do when you … Continue reading
Blog Series Making Hard Choices: How and When to Shut Down Technology Marketing Efforts This collection of blog posts presents several case studies about making the tough call to cancel the effort and move on. Download PDF.
Blog Series Using an IP Asset Management Database to Enhance Marketing Efforts This collection of blog posts discusses how such a database can play a key role in successful technology commercialization. Download PDF.