Tag Archives: Marketing Strategies-Other Insights

What to Do When a Patent Is a Couch Potato

I’m back, with another post about the AUTM® Eastern Region Meeting, which I first blogged about last week. Today’s topic: The workshop session “Strategies to Offload Patents that Are Doing Nothing for Too Long.” This session, which I came to think of as the “couch-potato patent session,” was moderated by… Continue reading

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TTOs Weigh in on Social Media: Proponents and Detractors Offer Important Insights

Reprinted from AUTM Newsbrief.

Both skeptics wondering whether social media is worth the effort and social media enthusiasts are likely to find the results interesting. Although the brief survey was unscientific, the results provided data on the positive impact of social media as well as valid concerns about the use and role of these tools. An analysis of the responses sheds light on how TTOs can increase the value of social media while avoiding the negative situations cited by some respondents. Continue reading

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Insights from Social Media Panel

Last week I had the great opportunity to participate in a social media panel at the 2013 meeting of the Association of University Technology Managers®. My fellow panelists and I were thrilled to have a large audience with very engaged participants. I’d like to share a few of the themes that I found to resonate most strongly with our audience, based on both their questions and their facial expressions! Continue reading

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